Associate Brand Manager

Responsibilities

• Brand and Portfolio Management
• Support development of annual brand and portfolio plans by providing volume, revenue, margin, competitive, and A&M investment recommendations.
• Lead cross-functional execution of renovation and lean initiative projects from concept through launch, including business cases, timeline management, and tracking.
• Lead project management and tracking to deliver portfolio goals and timelines.
• Support product and packaging improvements by leading updates to formula, claims, package design, sizing, and merchandising.
• Support brand P&L management in partnership with Finance, including pricing, trade investments, volume, revenue, margin, and A&M spending.
• Manage licensing relationships, packaging approvals, and royalty reporting.
• Maintain cross-functional timelines, trackers, and deliverables; proactively identify and escalate risks to keep innovation, renovation, and activation initiatives on track.
• Identify continuous improvement opportunities and apply lessons learned to strengthen processes and protocols.
• Innovation and Commercialization

Requirements

• Education and Experience:
• 3+ years of experience in brand management with strong product marketing and P&L management background within CPG food business.
• Brand Strategy: Strong ability to translate brand and portfolio strategies into disciplined execution and prioritize initiatives with the greatest business impact.
• Consumer & Shopper Insights: Proven capability translating data into actionable strategies and executional recommendations that drive trial, repeat, and loyalty.
• Business & Financial Acumen: Strong understanding of P&L drivers, pricing, trade, and margin management with the ability to support financial analysis and investment recommendations.
• Cross-Functional Leadership: Ability to influence without authority across Sales, Finance, R&D, and Operations.
• Product Management: Experience coordinating Stage-Gate innovation processes and managing projects from idea to commercialization and post launch measurement.
• Analytical Thinking: Comfort using syndicated data (Circana is a plus), financial models, and performance metrics to guide decisions.
• Project Management: Strong planning, prioritization, and execution skills in fast-moving environments.
• Communication & Influence: Clear, compelling communicator who can align stakeholders across multiple organizational levels.