Director of Marketing & Brand

Responsibilities

• Lead the development and execution of AUVSI's comprehensive marketing strategy, aligning brand, campaigns, and initiatives with organizational goals and revenue objectives.
• Establish and maintain a cohesive brand architecture across AUVSI's programs, events, membership offerings, and industry initiatives.
• Develop and oversee brand standards, messaging guidelines, and creative direction to ensure consistency across all marketing platforms and materials.
• Build and manage an annual integrated marketing plan and campaign calendar that prioritizes business objectives and growth opportunities.
• Lead multi-channel marketing campaigns across digital, email, web, advertising, and other owned and paid media platforms.
• Partner with Strategic Communications to align marketing campaigns with earned media strategies and the organization's broader public narrative.
• Develop demand-generation and account-based marketing strategies that support membership growth, event participation, exhibits, sponsorships, and program revenue.
• Work closely with Business Development and Membership teams to strengthen lead generation, prospect engagement, conversion, and retention.
• Establish strategies for lead management, scoring, nurturing, and effective handoffs between Marketing and Business Development.
• Lead go-to-market strategies for new and existing AUVSI programs, products, and services, including market positioning, value propositions, launch planning, and sales enablement.

Requirements

• 10+ years of progressive experience in B2B marketing, including at least 5 years leading integrated marketing, brand strategy, or demand-generation functions.
• Demonstrated leadership experience managing marketing professionals, cross-functional teams, and external agency partners.
• Proven success developing and executing integrated, multi-channel marketing campaigns that contribute to measurable revenue growth and business outcomes.
• Strong experience in brand strategy, positioning, and managing brand consistency across multiple products, programs, or business lines.
• Demonstrated expertise in demand generation, lead management, and account-based marketing strategies.
• Experience developing and executing go-to-market strategies, including product positioning, launch planning, customer value propositions, and sales enablement.
• Ability to build scalable marketing processes, establish operational workflows, and improve collaboration across departments.
• Strong understanding of customer research, audience segmentation, buyer behavior, and data-driven marketing decision-making.
• Experience with CRM platforms, marketing automation tools, digital analytics, and performance measurement, including platforms such as Salesforce or HubSpot.
• Demonstrated ability to manage marketing budgets, evaluate return on investment, and allocate resources based on business priorities.

Preferred

• Marketing experience within emerging technology industries, including uncrewed systems, robotics, autonomy, aerospace, aviation, or defense.
• Experience supporting membership-based organizations, professional associations, subscription businesses, or SaaS environments.
• Familiarity with membership acquisition, engagement, renewal, and retention strategies.
• Experience marketing conferences, exhibits, sponsorships, professional development programs, or industry initiatives.
• Demonstrated success establishing or transforming an integrated marketing function within a growing organization.
• Experience developing brand architecture and marketing strategies across a diverse portfolio of products and services.
• Trade association or nonprofit experience is a plus but is not required.

Benefits

• AUVSI offers a competitive pay and benefits package, including medical, dental, and vision coverage; disability and life insurance; a retirement plan with matching contributions; annual performance bonus opportunities; a flexible work schedule; and a casual dress workplace.