Associate Brand Manager, Similac Delivery & Performance - Nutrition - Columbus, OH

Responsibilities

• Strategic & Commercial Analytics & Marketing Leadership Serve as the business performance lead for Similac, translating data, insights, and market trends into actionable growth strategies. - Identify key consumption drivers, growth opportunities, risks, and market dynamics through analysis of consumer, shopper, retailer, and syndicated data. - Develop data-driven recommendations to maximize revenue, profitability, and market share. - Support business forecasting processes, scenario planning, and demand projections to back financial and operational decision-making. - Conduct analyses on pricing elasticity, promotional effectiveness, assortment optimization, and retail performance. Retail Strategy & Revenue Growth Management - Evaluate distribution opportunities, whitespace opportunities, and channel expansion strategies to accelerate growth. - Optimize trade and shopper marketing investments through ROI analysis, performance measurement, and post-event evaluations. - Partner with Sales and Category Leadership to develop compelling retailer strategies and customer-facing growth stories. Strategic Planning & Execution - Translate brand positioning and marketing strategies into actionable retail programs that drive consumer conversion and customer growth. - Partner with Innovation teams to support new product launches through business case development, launch analytics, pricing recommendations, and commercialization planning. - Develop executive-level recommendations supported by analytics and strategic rationale. - Aid in National Sales Meeting content, business planning materials, and senior leadership presentations. Cross-Functional Leadership - Collaborate closely with Marketing, Sales, Finance, Supply Chain, Insights & Analytics, R&D, Regulatory Affairs, Shopper Marketing, and Executive Leadership to drive business objectives. - Influence senior stakeholders through fact-based recommendations and strategic storytelling. - Build alignment across functions to ensure effective execution of growth initiatives and business priorities.

Requirements

• BA/BS degree required, preferably in Marketing, Business, Economics, Analytics or a related field.
• 2-5 years of experience in Brand Management, Commercial Strategy, Revenue Growth Management, Category Management, or Consumer-Packaged Goods Marketing.

Preferred

• MBA strongly preferred.
• Experience with forecasting, demand planning, profitability analysis, and business performance management.
• Experience analyzing syndicated data sources (Circana/IRI, Nielsen, Numerator, retailer POS data, shopper insights, etc.).
• Strong financial acumen, including P&L management, pricing analysis, ROI optimization, and trade investment evaluation.
• Exceptional communication, presentation, and executive storytelling capabilities.

Benefits

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.