Associate Brand Manager

Responsibilities

• Seasonal Strategy & Annual Planning
• Contribute consumer, category, competitive, customer, and financial insights to the development of annual and longer-term seasonal plans.
• Thoroughly understand Lindt and Key Franchise equities and how they apply to Seasons
• Translate approved seasonal and brand strategies into actionable project plans, briefs, commercial deliverables, and clear measures of success.
• Develop recommendations for assigned initiatives and clearly articulate the consumer insight, business rationale, risks, and expected impact.
• Maintain a current- and next-year perspective on assigned workstreams while elevating longer-term opportunities and implications to the Brand Manager.
• Portfolio Management
• Responsible for managing an assigned portfolio including innovation, renovation, and rationalization.
• Analyze viability and profit/sales potential for new segments, markets, and consumers and apply to future innovation.
• Evaluate product portfolio and the marketplace; recommend new product opportunities, mix, rationalization, renovations, and profit-optimization actions while maintaining the high-quality, Lindt standard.

Requirements

• Master’s degree in a related field
• Previous experience working in Brand/MarketingAnalytics experience -- should have worked with Nielsen and/or IRI
• Proven ability to develop and utilize many elements of the marketing mix to drive the business
• Experience working in an international corporate environment, a plus
• Experience in new product development, a plus
• Exceptional analytical, communication, and presentation skills
• Excellent collaborative and negotiation skills with ability to build productive business relationships cross functionally within the organization and outside of the organization with agency partners
• Assertive self-starter with ability to work under pressure and meet tight deadlines
• Curiosity and the ability to operate in ambiguity
• Strong record of complex project management with multi-disciplinary teams

Preferred

• Experience in international corporate environment, a plus
• Experience in new product development, a plus