Associate Brand Manager - Hybrid

Portage, MI (Hybrid)

$103K/yr – $171K/yrMid Level6+ years expFull time

Posted 4 days ago

Job Summary

Own downstream commercialization for the ORDs portfolio, leading pricing, messaging, and cross‑functional execution to differentiate offerings and accelerate adoption.

  • Own portfolio planning and annual marketing processes
  • Coordinate with Sales and cross‑functional teams on education and go‑to‑market initiatives

Job Description

Responsibilities

  • Own downstream commercialization for the Orthopedic Disposables (ORDs) portfolio, including cutting accessories, ProCare services, robotic/manual blades, cement, detergents, and tourniquet cuffs
  • Develop and execute pricing strategies and commercial “offenses” to drive portfolio growth and counter third‑party competitors
  • Partner closely with Sales to position disposables as premium, value‑driven solutions that accelerate capital adoption
  • Lead the development of sales education, messaging, and training materials to improve field confidence and consistency
  • Collaborate cross‑functionally with Upstream Marketing, R&D, MedEd, Sales Enablement, and MarCom to align product strategy and execution
  • Serve as the primary marketing interface for robotic blade solutions, coordinating closely with Mako and capital teams
  • Design and execute ASC‑specific programs that differentiate Stryker’s disposable offerings
  • Manage and develop a Marketing Associate, providing coaching, prioritization, and performance feedback
  • Monitor portfolio performance, market dynamics, and field feedback to identify opportunities and risks
  • Take ownership of portfolio planning activities including annual marketing planning, forecasting support, and executive updates

Requirements

  • Bachelor’s degree
  • 6+ years of professional experience in marketing, sales, or a related commercial function
  • Demonstrated experience owning or supporting product portfolios in a cross-functional environment

Preferred

  • Medical device, healthcare, or regulated industry experience
  • Downstream marketing, product marketing, or commercial strategy experience
  • Pricing strategy or program development experience
  • Prior people leadership or strong informal leadership experience
  • Experience supporting ASC and hospital-based commercial strategies
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Stryker

Stryker is a global leader in medical technologies and, together with our customers, we are driven to make healthcare better. We offer innovative products and services in MedSurg, Neurotechnology and Orthopaedics that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. More information is available at stryker.com and careers.stryker.com. Facts: ● 2023 Sales: $20.5 billion ● Industry: Medical Instruments & Supplies ● Employees: 52,000 worldwide ● 40 years of sales growth leading up to 2020 ● 44+ Manufacturing and R&D Locations Worldwide ● $1.4 billion spent on research and development in 2023 ● ~12,900 patents owned globally in 2023 ● Products sold in ~75 countries ● Fortune 500 Company ● 7 consecutive years as one of Fortune's World's Best Workplaces Stryker’s social media community guidelines: https://www.stryker.com/content/m/legal/social-media-community-guidelines/en/index.html Notice Regarding Employee Conduct on Facebook/LinkedIn Meta/LinkedIn does not permit employers to verify or validate “employees” in the (META: “Works at” LinkedIn: “Experience”) section of users’ profiles. Please be aware that the views expressed by individuals on their personal accounts and do not necessarily represent the views of our company. If you encounter any issues with a person claiming to be our employee, we recommend using the “Report Profile” feature. If you’d like to report concerns to our Ethics Hotline, you may do so at: https://app.convercent.com/en-us/LandingPage/b6bb4e84-9fcb-ea11-a974-000d3ab9f296

Founded in 1941
Kalamazoo, MI, US
47K employees (1,731 in marketing)

Salaries

Posted range

$103K/yr – $171K/yr

Taken straight from the job posting.

The middle of this range ($137K) is 40% above the median base salary for Brand Manager roles in the United States ($98K).

Brand Manager median pay in the United States

$100K/yr

Most pay falls between $83K and $115K. Based on 163 salaries.

See all Stryker salaries
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Associate Brand Manager - Hybrid

Stryker · Portage, MI · Hybrid