Associate Brand Manager

Sebastopol, CA (Hybrid)

$95K/yr – $115K/yrMid Level3+ years expFull time

Posted 7 days ago

Job Summary

Owns end-to-end performance analytics and cross-functional GTM execution, driving insights, forecasting, and portfolio optimization across the business streams.

Owns analytics, reporting, and KPIs for sales, distribution, pricing, and promotions
Leads cross-functional go-to-market and product lifecycle workstreams

Job Description

Responsibilities

Business Performance & Analysis
Provide regular consumption reporting insights using syndicated point-of-sale and panel data (SPINs, Nielsen)
Analyze sales, velocity, distribution, pricing, and promotional performance
Track KPIs including sales growth, market share, household penetration, repeat rate, incrementality, and margin
Identify performance gaps vs. goals and recommend corrective actions
Monitor competitive landscape and emerging category trends
Support demand forecasting and financial planning processes
Maintain the marketing budget tracker including monthly reconciliations
Go-to-Market Execution
Monitor distribution, shelving, pricing, and promotional performance across key accounts / channels (Grocery, Mass, Club, eCom) and identify optimizations

Requirements

BA in Marketing, Business Administration, or equivalent professional work experience. MBA a plus.
Minimum three years of marketing experience, preferably in CPG/Food/Beverage, with at least 2 years of brand management experience required .
Experience in digital marketing, including success in digital channels (Ecomm, Meta, TikTok).
Experience in project management, new product development, and commercialization.
Occasional air travel within the U.S.
Authorized to work in U.S.

Preferred

MBA a plus.

Benefits

Competitive pay range, base.
Very competitive health, vision, dental, and supplemental benefit packages.
Generous PTO and Paid Holidays.
Employer 401(k) matching program.
Opportunities for professional development and training
Generous amount of free products for employees.

Darey Brands

Darey Brands, Inc. is a national leader in sustainable and better-for-you specialty dairy. Our innovative portfolio of goat, cow, and plant-based products offers consumers a broad range of product benefits — from environmentally sustainable to easily digestible, nutrient-rich, and indulgent. Darey BrandsTM produces famed Meyenberg® goat milk and butter, Redwood Hill Farm® goat milk yogurts and kefirs, and Green Valley® lactose-free cow milk dairy products. Darey Brands also crafts premium, plant-based dairy alternatives. Products are sold nationwide at leading grocery, mass, natural, specialty, and online retailers. Production sites are located in Sebastopol and Turlock, California. Our founders were innovative pioneers in healthy eating and sustainable agriculture long before these ideas became center-stage movements. Our name, Darey Brands, is not only a play on words, but also a nod to our heritage and ethos. We proudly craft Dairy That Dares to Be DifferentTM.We are also proud of our company culture, and to be Certified as a Great Place to Work®. An impressive 86% of our employees said Darey Brands is a Great Place to Work – significantly higher than an average U.S. company. Darey Brands is wholly owned by Emmi Group, headquartered in Switzerland.

Sebastopol, California, USA

38 employees (5 in marketing)

www.dareybrands.com

Salaries

Posted range

$95K/yr – $115K/yr

Taken straight from the job posting.

See all Darey Brands salaries

Marketing Team

Marketing Team Size

4 (11% of company)

Median Tenure

1.4 years

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

1.3K

Traffic Source Mix

39.6%

Direct

22.2%

Referral

6.7%

Social

10.2%

Paid

8.9%

Headcount Trend

Current headcount: ~38

Links

www.dareybrands.com

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