Associate Brand Manager - Crown Royal

Responsibilities

• Serve as lead for Crown's experiential programming throughout the year, collaborating across functions, agency teams and commercial teams, including execution of the NFL and Country Music experiential programming.
• Build and lead on-premise strategy and ambassador program to ensure Crown is driving visibility and growth in this critical yet under-supported channel.
• Lead team renovation execution and support brand team, director, and innovation team in driving new product launch planning and execution.
• Manage Crown Royal full trademark budget to stay on target, drive efficiencies and operate effectively within Diageo processes.
• Build day-to-day relationships with agencies and internal cross-functional partners, driving for greatness in creative, communications and commercial planning.
• Drive internal PR for Crown Royal, celebrating brand successes and delivering key brand information across Diageo.
• Cultivate divisional relationships to ensure alignment behind brand strategy and investment plans.
• Deliver business insights and performance analytics with regular / ad hoc reporting.

Requirements

• Undergraduate degree or equivalent experience required.
• 3–5 years marketing experience with proven track record of creating / implementing successful brand strategies.
• US experience preferred.

Preferred

• US experience preferred.
• Consumer goods experience preferred; three-tiered industries or alcohol beverage experience a plus.

Benefits

• Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
• We recognise and value performance, offering our people a highly competitive Rewards and Benefits package.
• Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.
• We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.
• Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win.
• Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.