Associate Brand Manager

Chicago, IL (Hybrid)

$82K/yr – $120K/yrMid Level4+ years expFull time

Posted 1 day ago

Job Summary

This role owns end-to-end brand strategy and execution for multiple businesses, translating consumer and market insights into action across product, pricing, promotion, and placement while leading cross-functional teams to drive growth, performance, and P&L impact.

  • Own and lead key elements of brand strategy and execution.
  • Analyze consumer, category, and competitive dynamics to inform recommendations across product, pricing, promotion, and placement.
  • Drive cross-functional workstreams to align execution and optimize brand performance.

Job Description

Responsibilities

  • Lead key elements of brand strategy and execution across assigned businesses to support short- and long-term growth goals.
  • Analyze consumer, customer, category, and competitive dynamics and translate insights into clear recommendations across product, pricing, promotion, and placement.
  • Lead development and execution of key portions of the Annual Operating Plan, including performance tracking, gap solving, and risk and opportunity assessment.
  • Assess market trends and business performance to identify growth opportunities, risks, and implications for the brand.
  • Drive brand business performance, including innovation, marketing execution, consumption analytics, forecasting, commercialization, sales enablement, and overall P&L impact.
  • Lead cross-functional workstreams and influence partners across sales, finance, insights, operations, and supply chain to drive aligned execution.
  • Apply critical thinking and situational agility to evaluate tradeoffs, prioritize effectively, and navigate evolving business needs.
  • Communicate recommendations and decisions clearly to drive alignment and action across Brand leaders and cross-functional partners.
  • Guide initiatives through key stages of development and execution, ensuring alignment on priorities and outcomes.

Requirements

  • Bachelor’s degree required. MBA preferred but not required.
  • This role is intended for candidates who bring a broader base of experience than early-career Brand roles, typically through 4+ years of relevant external business experience or 2+ years in a Brand Analyst, Marketing Analyst, Category Analyst, or similar role with progression into greater ownership and leadership.
  • Relevant experience in Brand Management, Marketing, Category Management, Retail, Merchandising, Private Label, Consulting, Commercial Analytics, Finance, CPG, or another transferable business-facing field.
  • Demonstrated ability to own work, influence outcomes, and contribute to business performance in cross-functional environments.
  • Experience working with business metrics such as revenue, volume, margin, or category performance, and using that insight to shape recommendations and decisions.
  • Strong analytical thinking, business judgment, and communication skills, with the ability to translate insights into clear action.
  • Interest in building broader Brand Management and business leadership capability.
  • Digital literacy, including the ability to apply emerging digital and AI-enabled tools to improve analysis, decision-making, efficiency, and business impact.
  • Effective written and verbal communication skills, with the ability to communicate recommendations, decisions, and business tradeoffs clearly to cross-functional partners and leaders.

Benefits

  • Health: Comprehensive healthcare plans, wellness incentive program, mental wellbeing support and fitness reimbursement
  • Wealth: Great pay, bonus incentive opportunity, matching 401(k) and stock purchase plan
  • Growth: Career development opportunities, employee resource groups, on-demand learning and tuition reimbursement
  • Balance: Paid-time off, parental leave, flexible work-schedules (subject to your location and role) and volunteer opportunities
Conagra Brands logo

Conagra Brands

3.7 Glassdoor

Conagra has the most impactful, energized and inclusive culture in food. Our diverse team embraces debate to challenge marketplace/business conventions. We are respected for our great brands, great food, great margins and consistent results.We combine a rich heritage with a sharpened focus and entrepreneurial spirit. Conagra’s portfolio of iconic and emerging food brands continues to evolve to offer contemporary choices for every occasion. We are a 100 year-old company with a startup attitude - an imperative to transform how we do business. What’s not changing? Our timeless values: integrity, external focus, broad-mindedness, agility, leadership by all, and a focus on results.

Founded in 1919
Chicago, Illinois, USA
7.5K employees (463 in marketing)
71% recommend to a friend
86% CEO approval

Salaries

Posted range

$82K/yr – $120K/yr

Taken straight from the job posting.

See all Conagra Brands salaries

Traffic Signals

Monthly Visitors
109.6K
Traffic Source Mix
Search
35.8%
Direct
48.1%
Referral
9.7%
Social
5.9%
Paid
0.5%

Headcount Trend

Current headcount: ~7.5K

Recent News

Conagra Brands logo

Associate Brand Manager

Conagra Brands · Chicago, IL · Hybrid