Associate Brand Manager

Responsibilities

• Lead and manage projects that deliver net sales and profit growth for assigned categories.
• Operate as a steward of the brand ensuring the alignment of strategy with marketing execution and the 4 Ps of marketing (product, price, place, and promotion).
• Maintain extensive knowledge of the business to make decisions based on the unique needs of this consumer and/or the category.
• Develop monthly reporting and analysis package to inform leadership of key trends, implications, and action steps to drive business growth.
• Experienced in one or more disciplines including: consumer promotions, advertising, in-store volume drivers, and customer/shopper marketing.
• Partner extensively with cross-functional team members to ensure alignment and success.
• Prepare periodic market assessments and ROI/performance analysis to help develop selling stories, recommend actions to improve business performance and to track and measure results.
• Enable packaging graphics execution projects, including agency briefing, accuracy review, and timeline delivery.
• Excellent financial acumen, able to evaluate program performance and use learnings to forecast future results.

Requirements

• Bachelor7s Degree required in Marketing or related field
• 2-4 years of experience in marketing (or relate field)
• CPG industry experience, required.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)
• Strong oral and written communication skills.
• Effective and focused on driving results for the organization and representing Bob Evans Farms culture and values.
• Achievement-driven with a focus on results and business performance, even when it means pushing back and challenging the status quo, albeit in a respectful manner.
• Someone who thrives in a high-energy, fast-paced, collaborative environment and who treats team members and outside partners with respect.
• Creative strategic thinker and problem solver, accustomed to working in teams.
• Must possess strong business judgment, leadership and integrity.

Preferred

• Master’s Degree preferred in Marketing or related field