Responsibilities

• Supports development and execution of annual brand plans and marketing initiatives across product, packaging, advertising, media and promotion.
• Manages assigned projects and agency workstreams, coordinating timelines, deliverables, approvals and execution.
• Manages administration and maintenance of brand digital properties and visual assets.
• Analyzes syndicated data, shipments, financial results, consumer research and competitive activity to identify trends, risks and opportunities.
• Develops clear recommendations, business reviews and presentations to support brand decisions.
• Supports innovation, renovation, packaging changes and line extensions from development through commercialization.
• Leads assigned workstreams and coordinates cross-functional teams, stage-gate requirements and launch deliverables.
• Supports preparation of product information, samples, sales materials and other launch requirements.
• Partners with Sales to provide brand, consumer and analytical support for customer opportunities.
• Develops selling stories, presentations and supporting materials for customer sell-in.

Requirements

• Bachelor's degree in Marketing, Business Administration or a related field, or equivalent relevant experience.
• Minimum 3 year of relevant experience in brand management, marketing, consumer insights, sales, category management or a related consumer-products discipline.
• Strong analytical and problem-solving skills, with the ability to interpret data and translate findings into clear recommendations.
• Strong project-management and organizational skills with demonstrated ability to manage multiple priorities and deadlines.
• Strong written, verbal and presentation skills.
• Strong interpersonal skills and demonstrated ability to work collaboratively across functions and with external partners.
• Ability to take ownership of assigned work while seeking appropriate guidance and input.
• Proficiency in Excel, PowerPoint and other standard business applications.

Preferred

• Experience in consumer packaged goods, food or beverage.
• Familiarity with syndicated data platforms such as Circana or NielsenIQ.
• Familiarity with consumer research methodologies, including concept testing, product testing, focus groups and brand/equity research.
• Experience working with advertising, media, packaging, design or other agency partners.
• Experience supporting innovation, new product development or commercialization.
• Familiarity with brand P&L management and financial analysis.
• MBA or other advanced degree a plus.