Responsibilities

• Integrate analytics, social listening, and consumer intelligence into strategic planning and campaign development.
• Lead social listening initiatives, including trend identification, signal detection, conversation analysis, sentiment analysis, and cultural insight generation.
• Develop scalable measurement frameworks, reporting processes, and KPI structures across paid, owned, earned, and influencer programs.
• Build and enhance automated reporting solutions that deliver timely, actionable insights to clients and internal stakeholders.
• Partner with data, analytics, and technology teams to improve data collection, reporting workflows, and dashboard capabilities.
• Analyze social performance data and translate findings into clear recommendations that inform marketing and business decisions.
• Create compelling client-ready presentations, dashboards, and executive-level summaries.
• Ensure reporting accuracy, consistency, and data quality across ongoing and ad hoc deliverables.
• Serve as a strategic, client-facing analytics lead, presenting insights and recommendations to both internal and external stakeholders.
• Identify opportunities to improve departmental processes, operations, and the overall use of analytics across the organization.

Requirements

• 7-9 years’ experience
• Strong experience in social analytics, social listening, and performance measurement.
• Experience analyzing earned, owned, paid, and influencer marketing performance.
• Ability to identify trends, audience insights, and actionable recommendations from data.
• Experience using social listening, analytics, and reporting tools such as Sprinklr, Brandwatch, Quid, Sprout Social, Tableau, and SQL.
• Strong understanding of audience research and consumer insights using tools such as GWI, YouGov, or Telmar.
• Experience building dashboards, reporting frameworks, and processes that improve decision-making.
• Strong data storytelling, presentation, and communication skills.
• Comfortable distilling and presenting findings, implications, and recommendations to clients and senior stakeholders in a dynamic way.
• Proven ability to turn data into strategic insights and scalable solutions.

Preferred

• Experience with AI-powered tools and emerging technologies in analytics.

Benefits

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave,
• Paid parental leave.