Associate Account Planning Director at Multicultural Marketing Resources, Inc. | Houston, TX

Multicultural Marketing Resources, Inc.

Associate Account Planning Director

Houston, TX (On-site)

Salary Not AvailableSenior Level6+ years expFull time

Posted 2 months ago

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Job Summary

Own consumer insights and account planning practice, shaping market segmentation and primary research as a core deliverable for multicultural audiences and agency growth.

Bridge strategy, research, and analytics to generate actionable client insights for pitches and ongoing accounts.
Develop and mentor within the account planning function, formalizing the role of insights in client planning and training.
Lead primary research initiatives and client-ready presentations that translate data into concrete strategies for current and prospective clients.

Job Description

Responsibilities

Work collaboratively with peers in related strategy disciplines (research & business analytics) to deliver meaningful and insightful support for assigned projects.
Engage with agency brand leadership and clients to understand business objectives, competitive challenges, and lead brand strategy development for the team.
Develop a business plan for consumer insights and account planning, helping formalize the role of account planning within the agency, and strengthening the vision for LNC’s strategic intelligence and consumer insights.
Identify and create professional training opportunities for the account planning team, including periodic reading assignments and data-sharing sessions.
Oversee operations of assigned accounts, focusing on the mentorship and skill growth of teammates, and manage projects during and after assignments.
Design and serve as one of the principal investigators for consumer insight-building primary research, including ethnographic studies and consumer panels.
Collaborate with marketing/advertising professionals and academic consultants to develop market segmentation models for multicultural and total market communities.
Participate in new business pitches by preparing industry-related consumer insights for prospective clients.
Contribute to the preparation of presentations on market and consumer data for existing clients, new pitches, and other public engagements such as conferences.

Multicultural Marketing Resources, Inc.

Multicultural Marketing Resources, Inc. (MMR) is a consultancy specializing in multicultural marketing and diversity, employing public relations tools, native content newsletter publishing (subscribe to MMRNews at http://multicultural.com/mail_list_sign_up), speaker services http://multicultural.com/Speaker_Showcase/speakers_all and tailored consulting. On our website multicultural.com, we feature experts in advertising, marketing and research to help corporations reach Hispanic, African American, Asian American and LGBT consumers viewable in this View all Experts list http://multicultural.com/sourcebook/sourcebook_companies or use the Find an Expert feature at http://multicultural.com/sourcebook/experts_directory#search. We compile recommended webinars, conferences and events to attend, continuously updated at http://multicultural.com/calendar.We help corporations by supplying information on multicultural marketing and diversity tailored to their specific needs; providing referrals to multicultural communications firms including ad agencies, research firms etc. (free RFP distribution service) and helping them publicize multicultural programs and diversity initiatives. We connect journalists to diverse sources and experts in multicultural marketing and diversity to interview. We often consult on job searches by supplying diverse candidate lists.Journalists seeking sources, brand marketers seeking referrals, agencies seeking visibility and any other industry executive may reach out directly to Lisa Skriloff, President of Multicultural Marketing Resources, Inc. at lisa@multicultural.com for a tailored recommendation at no charge.Lisa Skriloff founded the company in 1994. Lisa is also a freelance writer on multicultural travel (Multicultural Travel News), diversity and is a book author.

Founded in 1994

New York, New York, USA

6 employees (3 in marketing)

www.multicultural.com