Responsibilities

• Oversee social media content, design, video, photography, copywriting, and influencer marketing, ensuring a consistent and compelling brand voice across all platforms.
• Direct a fast-paced, high-volume creative shop producing content for multiple channels, adapting storytelling to diverse audiences and formats at scale.
• Ensure all creative assets and outputs reflect the University’s brand standards, maintaining excellence while enabling innovation.
• Lead the University’s social media and influencer marketing teams, driving strategy, content development, and meaningful community engagement across all major platforms.
• Build and manage an influencer program that strengthens brand reach, cultivates authentic partnerships, and engages key audiences in meaningful ways.
• Lead strategic partnerships and sponsorship initiatives that advance institutional priorities, expand brand visibility, and drive audience engagement.
• Serve as the senior lead for select partnerships across the enterprise portfolio, including relationships spanning the academic enterprise, health system, and athletics.
• Champion the use of AI and other advanced creative technologies to streamline production, enable personalization, drive operational efficiencies, and enhance creative quality.
• Drive content strategies that amplify institutional priorities across the academic enterprise, health system, and athletics, ensuring alignment with broader brand and organizational goals.
• Build, inspire, and manage a multidisciplinary creative team, fostering a culture of innovation, accountability, continuous learning, and mentorship.
• Develop KPIs and measurement frameworks to evaluate content, social, influencer, and partnership performance, using data to optimize output and demonstrate ROI.

Requirements

• 15+ years of experience in content creation, creative strategy, and social-first storytelling, with a proven track record of managing large, high-volume, multidisciplinary teams.
• Demonstrated success developing and executing strategic, multi-channel content for diverse audiences across the academic, healthcare, or athletics sectors.
• Experience building and managing strategic partnerships, influencer collaborations, and integrated brand sponsorship campaigns across multiple platforms.
• Strong understanding of AI tools and technologies in creative production, with experience integrating them into workflows or leading teams who do.
• Exceptional portfolio showcasing creativity, innovation, and impact across multiple mediums (social, video, design, copy) and the ability to integrate brand storytelling with sponsorship objectives into cohesive, multi-channel campaigns.
• Proven ability to balance creativity with strategic objectives, ensuring content drives measurable results.
• Strong collaboration and leadership skills; ability to inspire, mentor, and develop creative talent.
• Bachelor’s degree required.

Preferred

• Sports experience strongly preferred.

Benefits

• The University of Miami offers competitive salaries and a comprehensive benefits package including medical, dental, tuition remission and more.