Responsibilities

• Support the planning, execution, and post-analysis of promotional programs, including sitewide promotions, product-specific offers, seasonal campaigns, and retailer-aligned initiatives.
• Assist in building and maintaining the promotional calendar across eCommerce, CRM, affiliate, and paid media channels.
• Coordinate Gift With Purchase (GWP) programs, including offer setup, product selection support, inventory tracking, merchandising, and campaign execution.
• Monitor promotion and GWP performance, including sales lift, conversion rate, AOV, redemption rate, margin impact, and customer acquisition/retention contribution.
• Partner with cross-functional teams, including operations, marketing, social and agencies, to ensure promotional programs launch accurately and on schedule.
• Support post-campaign recaps and provide recommendations to optimize future promotional strategy, GWP effectiveness, and customer engagement.
• Support the execution, optimization, and reporting of email and SMS marketing campaigns across promotional, automated, and retention-focused programs.
• Assist in audience segmentation, customer journey development, and campaign testing initiatives.
• Monitor campaign performance and provide actionable recommendations to improve engagement, conversion, and retention metrics.
• Collaborate with creative and content teams to ensure timely delivery of campaign assets and messaging.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 3–5+ years of digital marketing experience, preferably within the beauty, skincare, cosmetics, personal care, or consumer packaged goods industry.
• Hands-on experience with email marketing and SMS marketing platforms.
• Experience supporting eCommerce businesses and direct-to-consumer marketing initiatives.
• Familiarity with digital advertising channels, affiliate marketing, and website content management systems.
• Advanced Microsoft Excel skills, including pivot tables, VLOOKUP/XLOOKUP, data manipulation, and reporting.
• Strong analytical capabilities with the ability to translate data into actionable insights.
• Experience with Google Analytics, Shopify, or comparable eCommerce and analytics platforms.
• Familiarity with A/B testing and conversion rate optimization methodologies.
• Experience using project management platforms such as Asana, Monday.com, Jira, Trello, or similar tools.

Preferred

• Beauty, skincare, cosmetics, or wellness industry experience strongly preferred.
• Experience with customer review management and review syndication platforms.
• Familiarity with Shopify, Klaviyo, Attentive, Yotpo, Google Ads, Meta Ads, Awin, Google Analytics, Visually, SurveyMonkey, Recharge, Bazaarvoice, or similar marketing technology platforms.
• Experience working with external agencies and cross-functional teams.

Benefits

• ✔ Comprehensive Medical, Dental & Vision Coverage with eligibility beginning shortly after hire so you can take care of yourself and your family from day one.
• ✔ Competitive 401(k) Program with Company Match to help you invest confidently in your future.
• ✔ Generous Paid Time Off because we believe time to recharge is essential to doing your best work.
• ✔ An Enhanced Holiday Schedule featuring multiple extended holiday weekends throughout the year, including additional company-designated days around major holidays.
• ✔ Annual Holiday Office Closure Between Christmas and New Year’s , providing employees with dedicated time to disconnect and recharge. If business needs arise and employees are asked to support operations during this period, they will receive compensatory time off in recognition of their contribution to enjoy that time back at a later date.
• ✔ A Collaborative, Global Beauty Environment where you'll work alongside passionate professionals supporting some of the world's most respected beauty brands.
• ✔ Opportunities for Growth and Development within a global organization that values innovation, creativity, and continuous learning.
• ✔ A People-First Culture that recognizes contributions, encourages collaboration, and supports employees both professionally and personally.