Assistant Manager, US Consumer Services Marketing

Atlanta, GA (Hybrid)

$89K/yr – $95K/yrMid Level3+ years expFull time

Posted 4 days ago

Job Summary

You will own end-to-end marketing programs for US Consumer Services products, from planning and briefing to deployment and performance reporting, across multiple channels and partner touchpoints.

  • Lead marketing program execution from concept through analysis
  • Coordinate cross-functional teams and manage complex approvals
  • Develop annual strategies and campaign calendars across products and channels

Job Description

Responsibilities

  • - Support the development and execution of integrated marketing initiatives across US Consumer Services products, including Bill Pay, lending, prepaid services, digital products, and other emerging consumer services.
  • - Manage assigned marketing programs from initial planning and creative briefing through approvals, production, deployment, and performance reporting.
  • - Translate business objectives and product requirements into clear marketing strategies, campaign plans, creative briefs, and customer-facing communications.
  • - Maintain marketing calendars, project plans, and status reports across multiple concurrent initiatives.
  • - Coordinate with internal stakeholders, cross functional partners, and external partners to gather requirements, resolve issues, and keep projects moving forward.
  • - Identify project risks, dependencies, and resource needs, and escalate issues when appropriate.
  • - Support the development of annual marketing strategies, roadmaps, and campaign calendars across products, channels, and customer segments.
  • - Coordinate the development and deployment of customer marketing campaigns across email, paid social media, partner channels, websites, landing pages, retail locations, and digital out-of-home media.
  • - Manage creative development, proofing, internal review, legal and compliance approvals, print production, and deployment processes.
  • - Support the development of business-to-consumer and business-to-business marketing content, including email campaigns, landing pages, white papers, LinkedIn content, paid advertisements, and partner-support materials.

Requirements

  • - 3+ years of experience in marketing, campaign management, project management, communications, product marketing, partner marketing, or a related field.
  • - 2+ years of experience in organizational and project-management skills, with demonstrated ability to manage multiple priorities and deadlines in a fast-paced environment.
  • - Experience coordinating marketing projects from concept through execution.
  • - Experience developing customer communications, digital content, sales enablement materials, or retail marketing assets.
  • - Ability to coordinate cross-functional teams and manage complex review and approval processes.
  • - Ability to translate business and product requirements into clear, customer-focused marketing materials.

Preferred

  • - Bachelor’s degree in marketing, communications, business, or a related field.
  • - Experience in financial services, payments, consumer products, retail services, or another regulated industry.
  • - Experience supporting integrated marketing campaigns across digital, email, social media, website, retail, and partner channels.
  • - Experience coordinating creative development, print production, localization, or external vendor relationships.
  • - Familiarity with digital marketing, paid media, search engine optimization, campaign measurement, and content-management processes.
  • - Experience developing sales enablement materials, product playbooks, or field marketing programs.
  • - Experience using project-management and collaboration tools, such as Microsoft Lists, SharePoint, Jira, Smartsheet, or similar platforms.
  • - Ability to work independently, anticipate project needs, and bring structure to complex or evolving initiatives.

Benefits

  • Benefits
  • You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and best-in-class development platforms, to name a few. Please review the location-specific benefits and note that your recruiter may share additional role-specific benefits during the interview process or in an offer of employment.
  • United States benefits include:
  • - Medical, dental, vision, and life insurance
  • - Paid time off
  • - Parental leave
  • - Global adoption assistance
  • - 401(k) plan
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Western Union

Many know us as the most trusted way to send money to friends and family overseas and across borders, but we're much more than that. Our talented teams around the world are building new ways to send, save and spend money. Wherever you are in the world, in whatever currency you choose, we're evolving our services to meet the demands of tomorrow. We're here for what's next. When our teams make more financial services accessible to people everywhere, we help more people prosper, transforming lives and communities.

Founded in 1992
Denver, Colorado, USA
15K employees (545 in marketing)

Salaries

Posted range

$89K/yr – $95K/yr

Taken straight from the job posting.

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Assistant Manager, US Consumer Services Marketing

Western Union · Atlanta, GA · Hybrid