Assistant Manager, Social and Content (PPD DMI)

Responsibilities

• Contribute to organic social media strategy across key platforms (e.g., Instagram, TikTok, YouTube, Reddit), including narratives, content sourcing (UGC), and copywriting, with a focus on real-time relevance, cultural fluency and GEO.
• Manage social media content calendars, ensuring seamless cross-functional team alignment while leaving room for reactive, trend-driven content.
• Keep brand social media guidelines up to date, including a "trend response" framework/tone-of-voice guardrails so the brand can move quickly and confidently on trending topics.
• Monitor and adapt to platform algorithm changes, feature updates, and best practices, with particular attention to how trends and virality mechanics evolve on each platform.
• Identify and test emerging content opportunities and formats that are native to the social platforms, prioritizing early adoption of trending formats, sounds, memes, and challenges relevant to the brand.
• Build agility into content calendars, balancing planned content with flexibility to react quickly to trends, memes, and cultural moments as they emerge.
• Create content for native platforms using internal content creation resources, AI, and graphic design tools, with an emphasis on fast-turnaround, trend-responsive content.
• Proactively engage in brand-relevant conversations, cultural moments, and trending content daily, identifying, evaluating, and executing timely brand participation where appropriate.
• Manage conversation routing rules and customer care workflows in Sprinklr across markets, ensuring timely, consistent responses.
• Analyze organic content performance to extract data-driven insights, optimizing social media strategies and ROI using Sprinklr & Dash Social.

Requirements

• 1-3 years of experience in Social Media, Content, Communications, or Marketing (digital and copywriting experience a plus)
• Strong understanding of social media trends, platform best practices, and consumer insights, with the ability to translate these into content that resonates across diverse audiences
• Proficiency in Canva or similar social/graphic design tools; Mac proficiency
• Strong project management, organizational, and prioritization skills, with the ability to manage multiple content streams and deadlines
• Solid quantitative/data analysis skills to inform content and strategy decisions
• Excellent written and verbal communication skills
• Collaborative, proactive mindset with the ability to work cross-functionally and take initiative
• Genuine passion for beauty, social media, and content creation

Benefits

• As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
• Salary Range: $81,300-$113,800(The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs