Assistant Manager, Product Marketing (Golf Footwear)

Responsibilities

• Product Creation: Manage assigned footwear models from briefing through CR0, CR1, and CR2 reviews in partnership with triad partners, horizontal stakeholders, and regional teams.
• Go-to-Market Assets: Lead the creation and coordination of global visual and written product assets, including photography, features and benefits, e-commerce content, and consumer-facing materials.
• Sample Management: Manage seasonal sample ordering across previews, sales samples, photoshoots, SPOMA, and other key milestones to ensure stakeholders have the product needed for execution.
• Market Insights: Organize regional input, consumer insights, competitor analysis, and market requests to inform product decisions and identify opportunities for revenue and market share growth.
• Product Storytelling: Develop and deliver compelling product presentations for global reviews, sales meetings, tradeshows, media events, and other key business touchpoints.
• Seasonal Milestones: Support preparation and execution for CR0, CR1, and CR2 prototype reviews, pre-lines, tradeshows, sales meetings, and virtual events.
• Color Strategy: Support seasonal color briefs, color strategy, and execution in partnership with Design and cross-functional stakeholders.
• Regional Engagement: Organize regional calls, gather market feedback, and coordinate consumer insight checkpoints throughout the seasonal creation process.
• Sample Room Management: Manage the golf footwear sample room across current, hype, and historical products to maintain organization and accessibility.
• Product Copy: Manage the features and benefits copy process with the external copy agency across business-to-business and consumer-facing channels.

Requirements

• Bachelor's degree, preferably in Business, Marketing, Economics, or a related field.
• Strong knowledge of golf footwear and the broader footwear industry.
• Understanding of the footwear creation process, including lasts, materials, components, and development milestones.
• Strong business acumen with an understanding of key financial metrics, including GIM, FOB, duty rates, wholesale and retail pricing, and net margin.
• Strong written and verbal communication skills with the ability to clearly communicate product strategy and recommendations.
• Strong presentation skills with the ability to engage and influence internal and external stakeholders.
• Ability to manage multiple projects, priorities, deadlines, and communication platforms simultaneously.
• Ability to independently manage projects from initiation through completion with strong organization and attention to detail.
• Ability to provide a clear point of view and contribute to product decision making and cross-functional alignment.
• Ability to balance commercial and regional needs with overall product and design direction.

Preferred

• 3+ years of experience in footwear product creation, product marketing, product management, merchandising, or a related field.
• Experience supporting seasonal footwear ranges from initial briefing through commercialization and go-to-market execution.
• Experience working with global and regional teams within a matrixed organization.
• Experience translating consumer, competitive, and market insights into product recommendations.
• Experience managing footwear samples, product data, product copy, photography, or other seasonal go-to-market assets.

Benefits

• Comprehensive medical coverage including HSA with employer funding or FSA options, dental, vision, and prescription plans.
• Adoption, surrogate, and fertility support programs.
• Short and long term disability coverage.
• Basic life and AD and D insurance with supplemental employee paid options.
• 401(k) plan and Stock Purchase Plan with employer match or applicable adidas contributions.
• Education assistance for eligible full time employees.
• Paid parental and other eligible leave programs.
• Flexible Time Off accrued at 0.4388 hours per day for employees with less than five years of service, increasing with tenure.
• Twelve Company-Designated paid holidays, including a Floating Holiday, plus milestone Service Time Off for eligible employees.
• Employee product discounts and access to wellness and Employee Assistance programs.