Assistant Manager, Marketing

Responsibilities

• Support marketing planning and execution by assisting the Marketing Manager in coordinating campaigns, events, promotions, media, sponsorships, and cross-functional initiatives that align with property goals and Macerich brand standards.
• Learn and contribute to property marketing strategy by gathering market insights, tenant updates, community information, performance data, and other relevant inputs to help inform marketing plans, business decisions, and recommendations for assigned initiatives.
• Support the Marketing Manager in developing and implementing assigned property-level marketing programs, with responsibility for coordinating select campaigns, events, partnerships, or initiatives from planning through post-event reporting.
• Assist in tenant, community, vendor, and partner engagement by supporting communication, coordination, follow-up, and relationship-building efforts that strengthen property perception and advance marketing objectives.
• Represent the marketing function in select tenant, vendor, community, and internal meetings, helping to communicate priorities, gather feedback, and support alignment across stakeholders.
• Develop marketing communication skills by supporting the creation, review, and distribution of digital content, collateral, presentations, social media, and other marketing materials to ensure accuracy, brand consistency, and alignment with company standards.
• Support campaign and event execution by coordinating timelines, deliverables, approvals, vendor needs, and on-site details to help ensure marketing programs are completed effectively and on schedule.
• Exercise independent judgment within established guidelines to prioritize assigned projects, recommend improvements, resolve routine marketing issues, and escalate more complex matters as appropriate.
• Build reporting and analytical skills by tracking marketing metrics, campaign performance, event results, and key performance indicators, while learning how to identify trends, insights, and opportunities for improvement.
• Analyze campaign, event, digital, and business development performance data to help prepare reports, identify trends, and support recommendations related to marketing strategy and resource allocation.

Requirements

• 2-4 years of experience in marketing, retail, events, hospitality, business development, community relations, shopping centers, or a related field preferred.
• Foundational exposure to marketing, promotions, events, digital communications, customer engagement, or business development, with a demonstrated interest in developing these skills further.
• Ability to work independently within established procedures and processes, while seeking guidance, feedback, and support as appropriate.
• Experience assisting with marketing activities such as content coordination, reporting, project tracking, campaign execution, event support, social media, or digital communications.
• Strong written and verbal communication skills, with attention to accuracy, detail, tone, and brand consistency.
• Working knowledge of common marketing tools and platforms preferred, such as email marketing software, social media platforms, website/content management systems, CRM systems, or analytics tools.
• Solid organizational skills with the ability to manage multiple priorities, track deadlines, follow through on assignments, and support timely execution of marketing initiatives.
• Developing analytical skills with the ability to review basic marketing data, identify trends, and learn how insights inform recommendations and decision-making.
• Proficiency in Microsoft Office Suite, including Word, Excel, and PowerPoint
• Collaborative team player with the ability to work effectively across departments and with tenants, vendors, community partners, and other external stakeholders.

Benefits

• Best-in-class benefits with affordable employee contribution levels
• Paid time off, including vacation time, 12 paid holidays and 80 hours of sick time annually
• 401(k) match with immediate vesting
• Ability to purchase company stock at a 15% discount
• 24 paid volunteer hours and employer charitable match
• Employee Assistance Program
• Career-development resources
• Comprehensive wellness program including a ClassPass membership
• And more…