Responsibilities

• Lead the execution of influencer campaigns from initial planning through completion, ensuring campaigns stay on schedule and meet established objectives.
• Serve as a primary point of contact for creators throughout the partnership process, helping ensure a seamless and positive partnership experience.
• Help identify opportunities to extend the value of influencer content across organic social, paid media, email, web, and other brand-owned channels.
• Support the execution of larger-scale campaigns, product launches, seasonal initiatives, events, and brand activations.
• Own day-to-day execution of creator and influencer programs including creator relationships, campaign workflows, contracts, affiliate links, gifting, and reporting.
• Help maintain accurate and organized creator records, campaign documentation and performance data.
• Identify inefficiencies in current workflows and recommend improvements to help streamline and scale the influencer program.
• Assist in developing and maintaining processes, templates, brand guidelines, and best practices for the partnerships team.
• Oversee campaign budgets, expenses, gifting, and product allocation, ensuring resources are used effectively and accurately tracked.
• Help ensure creator agreements, usage rights, deliverables, and other partnership details are accurately documented and tracked.

Requirements

• 2–3+ years of experience in influencer marketing, creator partnerships, social media, PR, or a related field.
• Experience independently managing influencer or creator campaigns from outreach through execution and reporting.
• Strong relationship-building and communication skills, with experience working directly with influencers, talent managers, agents, and/or external partners.
• Strong understanding of Instagram, TikTok, and the broader creator economy.
• Familiarity with YouTube and long-form creator partnerships is a plus.
• Experience working with influencer marketing platforms; experience with Aspire is preferred.
• Experience in the parenting, family, baby, health, wellness, home, lifestyle, or sustainability space is a plus.
• Strong understanding of influencer marketing best practices, content usage rights, FTC disclosure requirements, and affiliate marketing.
• Comfortable working in a fast-paced environment and adapting to changing priorities.
• Strong analytical skills and the ability to turn campaign performance into actionable insights.

Benefits

• Competitive salary with 401K, comprehensive benefits package, paid time off, and opportunities for professional development in a growing company.