Responsibilities

• Own the end-to-end execution of always on and launch specific (pr mailer) influencer seeding programs, ensuring efficiency, consistency, and alignment with brand priorities.
• Oversee and evolve seeding lists across creator tiers (nano, micro, mid-tier,mega), making informed decisions on prioritization and outreach.
• Manage product seeding logistics at scale, including planning, fulfillment coordination, and delivery tracking.
• Lead execution of PR mailers, product drops, and cultural seeding moments, ensuring high-quality delivery and strong creator engagement.
• Build, manage, and deepen relationships with a diverse network of creators, establishing the brand as a top partner of choice.
• Serve as a primary point of contact for influencer communications, maintaining a high standard of professionalism and responsiveness.
• Proactively identify, vet, and onboard new creators to continuously strengthen and diversify the influencer pipeline.
• Manage inbound creator engagement and convert organic interest into long-term brand advocacy.
• Oversee tracking of influencer content generated through seeding efforts, ensuring visibility into performance and output.
• Evaluate content quality and performance, surfacing top creators and posts for amplification opportunities.

Requirements

• Bachelor’s degree required
• 3+ years of experience in influencer marketing, PR, social media, or related field
• Beauty, fashion, or agency experience preferred
• Proven experience managing influencer seeding programs and creator relationships at scale
• Strong project management and organizational skills with the ability to own multiple workstreams
• Excellent communication and relationship-building skills
• Analytical mindset with the ability to translate performance data into strategic recommendations
• Experience working with influencer tools, tracking systems, and reporting frameworks
• Proactive, solutions-oriented, and comfortable operating with a level of autonomy
• Passion for beauty, social media, and creator culture

Preferred

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k w/ Company Match)
• Life Insurance (Basic, Voluntary & AD&D)
• Generous Vacation Time Policy
• Family Leave
• Short Term & Long-Term Disability
• Flexible Work Environment / Hybrid (Tuesday, Wednesday & Thursday required on site in Milani’s Culver City Office)
• Dog-Friendly HQ

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k w/ Company Match)
• Life Insurance (Basic, Voluntary & AD&D)
• Generous Vacation Time Policy
• Family Leave
• Short Term & Long-Term Disability
• Flexible Work Environment / Hybrid (Tuesday, Wednesday & Thursday required on site in Milani’s Culver City Office)
• Dog-Friendly HQ