Responsibilities

• Help to execute and optimize all Search, Affiliate, Display and Paid Social efforts
• Execute on strategic plans to drive efficiencies in spend between programs, while reaching overall business goals for new, reactivated and retained clients
• Contribute to a test and learn team environment and focus on new creative strategies to engage the client both online and offline through digital marketing channels
• Produce daily & weekly channel reports with insights to be shared with leadership.
• Keen understanding of ad formats, audience segmentation and other executional best practices
• Collaborate with agencies and other partners, i.e., Ovative, Meta, Google, Pinterest, TikTok to manage digital campaigns
• Collaborate with CRM teams to have a deep understanding of the client and their behavior
• Partner with Brand Marketing on campaign launches and Paid Media support
• Collaborate with Social Media team to execute influencer and paid social strategies
• Collaborate with Credit Marketing team to improve overall experience and knowledge of the program and perks through digital marketing channels

Requirements

• Demonstrated ability to work with cross-functional teams and vendors.
• Strong analytical skills and clear understanding of financial measurements
• Experience using a major analytics platform highly desired (Adobe Analytics, Google Analytics, etc.)
• Adaptable, detail-oriented, and responsive; able to perform in a fast-paced, rapidly changing environment
• Results Oriented - strives to hit metric-driven goals and searches for the right solutions for both the client and the company
• Strong communication skills with the ability to gain alignment and problem solve collaboratively to achieve goals
• Experience partnering with key vendors and briefing projects
• BS in Marketing, Business, or related major

Benefits

• You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.
• Support for your individual development plus opportunities for career mobility within our family of brands.
• A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.*
• Medical, dental, vision insurance & 401(K)*
• Employee Assistance Program (EAP)
• Time off – paid time off & holidays*