Responsibilities

• Independently plan, execute, monitor, and optimize digital advertising campaigns to drive customer acquisition, retention, and sales growth for the company's Direct-to-Consumer E-Commerce business.
• Manage advertising campaigns in partnership with media agencies across platforms including: Google Ads, Instagram Ads, Facebook Ads, TikTok Ads, Reddit Ads, YouTube, Affiliate Marketing Networks, Other emerging digital advertising platforms
• Analyze campaign performance and provide actionable recommendations to improve ROI, ROAS, customer acquisition, and retention metrics.
• Develop media plans and budget recommendations aligned with business objectives and campaign goals.
• Evaluate and test new advertising platforms, technologies, and marketing tools to identify opportunities for business growth.
• Drive continuous improvement initiatives by introducing new channels, marketing technologies, and innovative advertising approaches based on product characteristics, campaign objectives, and market trends.
• Monitor competitor activities, market trends, and platform developments to identify new growth opportunities.
• Support omnichannel marketing initiatives that connect offline customer touchpoints with the company's Direct-to-Consumer E-Commerce business.
• Develop and manage customer acquisition and engagement programs that bridge online and offline experiences.
• Support the implementation of event-related initiatives at conventions, exhibitions, pop-up stores, and retail locations, including San Diego Comic-Con, New York Comic Con, and other consumer-facing events.

Requirements

• Bachelor’s Degree required.
• Minimum 3 years of experience in Digital Marketing, Performance Marketing, E-Commerce Marketing, or Media Planning.
• Minimum 3 years of hands-on experience managing digital advertising campaigns on Google Ads, Facebook Ads, Instagram Ads, or similar performance marketing platforms.
• Experience working with digital marketing agencies and media buying partners.
• Experience planning, executing, analyzing, and optimizing digital advertising campaigns including SEM, Paid Social, Display, Video, Affiliate, and Retention Marketing.
• Experience using web and campaign analytics tools such as Google Analytics (GA4), DOMO, or similar platforms.
• Experience developing and managing digital marketing creatives including promotional banners, digital advertisements, video assets, landing pages, email marketing assets, and social media content.
• Experience coordinating marketing projects with internal stakeholders, creative agencies, and production vendors.
• Strong analytical skills with the ability to interpret campaign performance data and identify optimization opportunities.
• Experience evaluating and introducing new marketing channels, advertising platforms, technologies, or tools to support business growth and campaign performance.

Preferred

• Google Ads Certification preferred.
• Google Analytics Certification preferred.
• Experience with Shopify, E-Commerce platforms, or Direct-to-Consumer (DTC) businesses preferred.
• Experience supporting Omnichannel (OMO), retail marketing, event marketing, loyalty programs, or customer acquisition initiatives preferred.
• Experience marketing licensed products, collectibles, toys, hobby products, gaming, anime, manga, entertainment, or character brands preferred.
• Experience working with Japanese companies, Japan-based stakeholders, or international business teams preferred.
• Familiarity with fan communities and collector-focused marketing initiatives preferred.