Assistant Director of Social Media at Liberty University | Lynchburg, VA | $45K/yr – $55K/yr

Liberty University

Assistant Director of Social Media

Lynchburg, VA (On-site)

$45K/yr – $55K/yrManager2+ years expFull time

Posted 4 weeks ago

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Job Summary

Own social content strategy for Men’s DI Hockey and Club Sports, driving live game coverage, asset production, and student-team operations across platforms, with calendar-driven campaigns and a focus on engagement metrics.

Own social content creation and live-game coverage across Facebook, Instagram, and X, coordinating with staff and campuses.
Collaborate with Marketing, Media, and Academic Integration to plan campaigns, monitor trends, and optimize engagement and brand presence.

Job Description

Responsibilities

Lead the strategy, creation, and management of social media content for Men’s DI Hockey and Club Sports department accounts (Facebook, Instagram, and X).
Including but not limited to live game coverage, photography, graphics, video, and weekly digital content.
Manage and coordinate with student staff, interns, and contributors assisting with social media, content creation, and game-day operations.
Including but not limited to scheduling, mentorship, evaluations, and professional development.
Develop content calendars and collaborate with Marketing, Media, Academic Integration, and creative staff to plan and execute promotional campaigns and branding initiatives.
Monitor social media trends, analytics, and emerging technologies to improve fan engagement, digital performance, and overall brand presence.
Support game-day operations through social media promotion, sponsorship activations, fan engagement, and preparation of digital and promotional assets.
Assist with video production, graphic design coordination, and creative storytelling across Club Sports platforms.
Travel with Men’s DI Hockey and support additional Club Sports teams and events as needed.
Contribute to maintaining Club Sports digital platforms, supporting the accuracy, timeliness, and consistency of website and promotional content.

Four-year college degree, with a concentration in graphic design, marketing, business or sport management
2+ years in a marketing function; Strong social media experience required
Well-developed communications and interpersonal skills required
Ability to effectively communicate both verbally and in writing to convey clear, well articulated information.
Possess public communication skills that allow professional representation of Liberty University.
Strong organizational skills.
Computer skills

Preferred

Benefits

The position may also be eligible for comprehensive benefits , including health insurance, retirement plans, and tuition assistance.

Liberty University

Located in the foothills of the Blue Ridge Mountains in Lynchburg, Va., Liberty University has been Training Champions for Christ since 1971. Offering more than 700 unique programs of study from the certificate to the doctoral level, Liberty equips students with the values, knowledge, and skills essential for impacting tomorrow’s world.

Founded in 1971

Lynchburg, Virginia, USA

10K employees (691 in marketing)

www.liberty.edu/?acode=C00288&utm_source=LinkedIn&utm_medium=Profile&utm_campaign=main_social