Head of Marketing, Beamable
FIRY
San Francisco, CA (Remote)
$220K/yr - $255K/yr (Est.)In-houseFull-timeSenior level10+ years exp.
15 hrs ago
Assistant Director of Marketing - Updated
New York City, NY (On-site)
$85K/yr – $105K/yrSenior Level4+ years expFull time
Posted 2 days ago
Job Summary
Own end-to-end marketing for two downtown independent schools, leading paid and organic campaigns, content creation, social media, and community partnerships to drive inquiries, tours, and enrollment.
- Manage campaigns across Google Ads, Meta Ads, SEO, and local partnerships
- Produce short-form video and social content and drive engagement
Job Description
Responsibilities
- Drive family inquiries
- Run paid and organic campaigns, including Google Ads, Meta Ads, retargeting, SEO, AEO (answer engine optimization, or visibility in AI-powered search), Niche, and directories.
- Build and manage email drip campaigns and event emails that move families from first interest to tour to application.
- Track what’s working in GA4, Google Search Console, Google Ads, Meta Ads, and Niche, using measures such as cost per lead, conversion rates, and inquiry quality.
- Partner with the Admissions team on admissions cycles, events, and pipeline needs.
- Make sure website inquiries flow correctly into Ravenna and HubSpot, coordinating with the Director of Enrollment Management on any issues.
- Tell our story through social media and video
- Concept, film, edit, caption, and publish short-form video and social content for both schools on Instagram, Facebook, LinkedIn, X, and YouTube.
- Keep a steady cadence of at least three posts per week. The two Associate Directors of Admissions are trained as backup posters for timely event coverage.
- Respond to comments, messages, and reviews, and escalate them when needed.
Requirements
- 4–6 years of experience in marketing, content creation, social media, or digital marketing.
- A portfolio of short-form video, social content, and designed assets that you created yourself.
- Hands-on experience planning, running, and optimizing paid campaigns on Google Ads and Meta Ads, including managing budgets and using data to improve results.
- Comfort working with data: reading reports in Google Analytics and ad platforms, tracking leads and conversions, and turning what you learn into next steps.
- Creative ideas for building a brand’s presence in a local community.
- Hands-on skill with Adobe Creative Suite (Photoshop and video editing) or similar tools.
- Experience managing a website in Webflow, WordPress, or a similar CMS.
- Experience finding, hiring, and managing freelance creatives.
- Strong writing, editing, and storytelling skills.
- The organization to juggle two schools, many channels, and steady deadlines.
Preferred
- Experience working in or marketing a school.
- Familiarity with the NYC independent school landscape.
- Experience with email marketing platforms and CRMs, such as HubSpot.
- Spanish or Mandarin.
Green Ivy Schools
Green Ivy International Schools were founded by Dr. Jennifer Jones in New York City in 2012 to serve as a foundational network of schools representing best practices in education worldwide.The first two schools in the Green Ivy family are Pine Street School and Battery Park Montessori. These are “sister schools” and serve as two campuses in the Green Ivy network.Both schools offer internationally respected models of education (International Baccalaureate and Montessori), exceptional teachers, empassioned leaders, multilingual instruction and forward-thinking approaches. And both embody the warmth and sense of community that lets you know you are in a Green Ivy International School.Shu Ren International Schools, KSS Immersion Schools, and Green Ivy International Schools are joining forces to bring Spanish and Mandarin Immersion Programs to Silicon Valley. Shu Ren Mandarin Preschools and KSS Spanish Preschools can now continue their early childhood education in a dual language immersion elementary school. Green Ivy Silicon Valley offers Spanish or Mandarin ImmerOur program of instruction encourages curiosity, supports student agency, and is rooted in our students' experiences of the global world. These pedagogical traits, coupled with our integration of technology, have prepared our students and our entire learning community exceptionally well for Remote Learning.In our Remote Learning approach, you see that our dedicated faculty create the familiarity and expectations of the school routine in the virtual classrooms with the whole group, differentiated groups, and independent instruction. Our students, as digital natives, are at ease with the online environment, and quickly develop the capacity to present their world and follow through on engaging and intellectually rigorous lessons and assignments. We are proud that we are not only providing rich learning opportunities, but enhancing the depth of the understanding and development that takes place.
Salaries
Posted range
$85K/yr – $105K/yr
Taken straight from the job posting.
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
1.4K
Traffic Source Mix
Search
32.4%
Direct
41.9%
Referral
12.7%
Social
10%
Paid
1.9%
Headcount Trend
Current headcount: ~30
Links
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