Assistant Director, Marketing and Communications

Responsibilities

• Overall Marketing and Brand Enhancement: Enhance the CHHS brand through digital, print, and oral marketing strategies. Collaborate with the UofM Marketing team to produce marketing plans and materials that align with University marketing and branding guidelines. Develop, implement and evaluate clear marketing plans, strategies and materials for the college, academic programs, Centers and Institutes, and initiatives.
• Development of Marketing and Promotional Materials: Create college, program, and center specific messages, brochures, flyers, banners, signage and other promotional materials for all academic programs, and Centers and Institutes. Coordinate publicity, photography, videography, web and other marketing and communications needs for assigned areas. Conceptualize and coordinate production and dissemination of videos for promotional use. Generate story ideas for printed publications, news media and online communications tools. Write and edit copy as needed for project completion.
• Website and Social Media Marketing and Promotion: Manage CHHS Social Media Sites and provide frequent, timely, and relevant content to reach priority population. Manage CHHS website: develop, write, and edit website content that is attractive to and connects with the priority population; optimized for SEO and that utilizes user experience (UX) best practices.
• Marketing and Promotion of all aspects of College: Identify marketing opportunities for academic programs to increase recognition and student enrollment, with an emphasis on online programs. Oversee video and audio promotional content in facilities. Oversees staff, which may include interns, and student assistants. Identify marketing opportunities for Centers and initiatives. Identify opportunities for marketing CHHS research initiatives and faculty areas of expertise.
• Analysis of Marketing Data: Conduct needs analysis to identify population-specific marketing strategies. Develop and analyze surveys, questionnaires and other forms of feedback. Organize market research and maintain a marketing database.
• Development and Expansion of Alumni Database and Relations: Identify and implement strategies to build an alumni database, track and increase alumni engagement, and maintain ongoing communication with alumni.
• Other duties as assigned.

Requirements

• Bachelor's degree in Marketing, Advertising, Graphic Design, Public Relations, Mass Communications, or a related field and a minimum of five years of relevant work experience.