Assistant Director, Events & Marketing

Responsibilities

• 70% - Event & Marketing Management: Gather quotes or proposals in areas of food and beverage and venue location and rental in local and national markets. Place and confirm orders after team review.
• Produce and manage invitations, track RSVPs via various means, and produce event collateral such as nametags, place cards, menu cards, and programs.
• Develop social media content to increase awareness, engagement, and attendance.
• Manage and mentor the student marketing team in the creation and execution of marketing content ensuring brand consistency, meeting deadlines and increasing audience engagement.
• Liaise with other offices to set and adhere to deadlines set forth for event production and engage with various constituent offices and departments throughout campus to provide pre-planning and onsite management of assigned events.
• Plan and manage internal staff meetings and retreats.
• Provide onsite support for events (e.g., building and managing onsite registrations, serving as a production assistant).
• Distribute post-event surveys and compile results. Provide event research/reports as necessary.
• Participate with the staff in the development and implementation of special events.
• 15% - Office Management: Work with the Director of Operations to process event invoices and payments. Report on outstanding payments.

Requirements

• Bachelor’s degree in Business, Hospitality, Marketing or related field, or equivalent combination of education, experience, and training.
• Experience in planning or coordinating meetings and events and managing logistics (Typically 2+ years).
• Demonstrated strong sense of customer service and is a team player who is also comfortable as a self-starter.
• Demonstrated outstanding interpersonal skills to develop and foster communication and teamwork with a diverse audience including alumni, donors, faculty, staff, students, and the university community.
• Excellent computer skills and proficiency with Microsoft Office products, Canva, Adobe Creative Cloud and a variety of computer applications including word processing, graphic design, spreadsheets, databases, and online systems.
• Exceptional organizational skills, detail oriented, and ability to manage multiple priorities in a fast-paced environment.
• Excellent verbal, written, and interpersonal communication skills and displays sensitivity to personal information.
• Knowledge of successful event planning and execution practices.

Preferred

• Advanced degree in Business, Hospitality, Marketing or related field, or relevant certificates.
• Experience with event planning and coordination in higher education or career services.
• Experience with social media and web-marketing based platforms.
• Experience with procurement and accounts payable processes such as processing and tracking vendor quotes, invoices and payments.
• Experience working in a higher educational setting and managing student employees.
• Experience with event planning and coordination in higher education or career services
• Experience in the travel/educational travel industry.
• Skills related to online survey tools and website support.
• Experience with CRM databases, Adobe Creative Cloud, event management software, and digital communication tools.
• Experience using careers services management tools, platforms, or applications, e.g., Symplicity, 12Twenty, College Central Network, etc.

Benefits

• Benefits Summary Statement: William & Mary offers our employees a full array of benefits including retirement, health insurance with options for expanded dental and vision along with group and optional life insurance with coverage for spouse and children, flexible spending accounts, and an EAP (Employee Assistance Program). Our employees enjoy additional university benefits such as educational assistance, professional development, wellness benefits, and a robust holiday schedule. All employees have access to fitness facilities on campus. Staff members also have access to the university libraries, and much more. To learn more, go to: https://www.wm.edu/offices/hr/currentemployees/benefits/index.php