Marketing Event Manager

Responsibilities

• Own the full lifecycle of marketing events, including virtual and in-person conferences, trade shows, and webinars.
• Research, identify, and recommend strategic event opportunities that align with company goals.
• Develop and manage an event calendar, ensuring seamless execution across all marketing initiatives.
• Oversee all event logistics, including vendor selection, contract negotiation, booth setup, speaker coordination, scheduling and travel arrangements.
• Collaborate with internal teams (Marketing, Sales, Product, Leadership) to align event strategies with business objectives and pipeline goals.
• Manage event budgets, track ROI and KPIs, and ensure cost-effective execution of all activities.
• Plan and execute events within conferences, ranging from intimate dinners to large-scale receptions, managing the entire process from venue selection and logistics to on-site execution for a seamless attendee experience.
• Plan, schedule, and manage end-to-end webinar execution, including speaker selection, content preparation, technical setup, and live moderation.
• Lead project management and event planning by establishing clear timelines, assigning ownership, and ensuring accountability through regular follow-ups to keep the team on track.
• Create and manage webinar promotional campaigns across email, social media, and paid channels.

Requirements

• Bachelor’s degree is required.
• 3+ years of experience in event marketing, field marketing, or related roles.
• Experience in B2B marketing, SaaS, or startup environments is a plus.
• Strong knowledge of webinar platforms (Zoom, ON24, WebEx, etc.), CRM tools, marketing automation software (HubSpot), and Microsoft Office Suite (Powerpoint, Excel, Outlook).
• Excellent project management skills, with the ability to manage multiple events simultaneously, prioritize effectively, and consistently meet deadlines.
• Strong written and verbal communication skills.
• Ability to lift up to 70 lbs for event setup when required.
• Exceptionally organized with strong multitasking and time management skills.
• Ability to manage multiple priorities in a fast-paced, dynamic environment

Preferred

• Experience in B2B marketing, SaaS, or startup environments is a plus.