Assistant Director, Copywriting

Responsibilities

• The Assistant Director of Copywriting for the Fox School of Business and the School of Sport, Tourism and Hospitality Management (STHM) is primarily responsible for creating compelling content that will attract high-quality students to Fox and STHM undergraduate and graduate programs.
• This position will work closely with and report to the Director of Marketing and Creative Services to support the strategy and implementation of marketing communications for the undergraduate and graduate marketing division of the Fox School and STHM.
• He/she/they will conceptualize, write, edit and route copy through the execution stage for various placements such as email communications, paid online media and web content according to both in-house guidelines and industry best practices.
• The incumbent will also be responsible for monitoring and analyzing digital performance metrics to inform future content.
• As an integral member of the marketing team, this role ensures that the team's digital assets creatively and effectively communicate the Fox and STHM brands to prospective students.
• He/she/they will be responsible for upholding the department's strategic vision as well as editorial standards and style.
• As a secondary function, this position will also be responsible for marketing activation and operations through email automation.
• The incumbent will work with the Associate Director of Digital Marketing to manage the workflow and dissemination of email marketing communications across various stages of the recruitment cycle.
• He/she/they will be responsible for routing all email content to key stakeholders for approval and will help facilitate email automation through Slate and Campaign Monitor, performing basic layout and tagging tasks, quality analysis and analysis of engagement metrics.

Requirements

• Bachelor's degree in English, journalism, communications, marketing, or related field
• At least three (3) years of related work experience in communications, journalism, marketing or similar positions
• Demonstrated writing experience and must be able to share a portfolio of writing samples with a range of channels and audiences
• An equivalent combination of education and experience may be considered.
• Excellent writing skills and proven success in writing professional advertising and marketing copy, with the ability to produce crisp, compelling, optimized copy while maintaining brand messaging, persuasiveness and readability
• The ability to tailor messaging to various target audiences with an understanding of how content is developed as part of larger marketing strategy
• Ability to produce clean content while managing multiple projects and tight deadlines
• Ability to work effectively in a high volume, fast-paced, highly collaborative educational environment
• Attention to detail and strong grammatical knowledge
• Basic knowledge of major style guides such as AP Style or Chicago Manual of Style; ability to work within established house style guidelines

Preferred

• Background in Slate, Salesforce Marketing Cloud, Campaign Monitor or comparative email automation tools
• Knowledge of HTML
• Fluency in multimedia, digital content production and SEO best practices
• Familiarity with digital and email marketing strategies and best practices
• Desire and ability to bring a fresh voice and perspective to the higher education industry

Benefits

• A hybrid work schedule
• Full medical, dental, vision coverage
• Paid time off
• 9 Federally Observed Paid Holidays
• 3 Personal Days
• Tuition remission - eligible employees and their dependents can obtain a degree TUITION-FREE
• A generous retirement plan and so much more!