Assistant Director of Admissions Operations and CRM Strategy (University)

Memphis, TN (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own admissions operations and CRM strategy to ensure efficient enrollment flow, accurate data, and scalable processes across recruitment, communications, and reporting.

  • Operations leadership: align admissions workflow, staffing, and service culture with enrollment goals.
  • CRM and data: lead CRM architecture, automation, and lifecycle communications to improve engagement and conversion.
  • Analytics and training: govern data quality, reporting, and staff enablement to drive data-informed decisions.

Job Description

Responsibilities

  • Leadership and Operations - Serve as a member of the Admissions leadership team, contributing to strategy, planning, and continuous improvement of enrollment operations
  • Leadership and Operations - Provide day-to-day supervision of admissions operations staff, including workload management, performance development, and team culture
  • Leadership and Operations - Establish and maintain a service-oriented, solutions-focused operational environment that supports institutional enrollment goals
  • Leadership and Operations - Lead the development and ongoing refinement of admissions processes to improve efficiency, scalability, and effectiveness
  • Leadership and Operations - Collaborate with Enrollment Management leadership to align operational strategy with institutional priorities
  • CRM Strategy and System Management - Serve as the functional lead and primary strategist for the Admissions CRM, ensuring it is fully leveraged to support recruitment, communication, and enrollment goals
  • CRM Strategy and System Management - Design, implement, and maintain CRM architecture including workflows, communication plans, event management, application processes, and automation
  • CRM Strategy and System Management - Translate recruitment and enrollment strategies into scalable CRM solutions, including drip campaigns, segmentation, and lifecycle communications
  • CRM Strategy and System Management - Continuously evaluate and optimize CRM usage to improve engagement, conversion, and operational efficiency
  • CRM Strategy and System Management - Partner with IT and external vendors to manage system integrations, enhancements, and troubleshooting

Requirements

  • Bachelor’s degree
  • Experience working with a CRM in higher education admissions or enrollment management
  • Demonstrated ability to manage complex systems, workflows, and data processes
  • Strong analytical skills with the ability to translate data into actionable insights
  • Experience training and supporting staff in the use of technology systems

Preferred

  • Master’s degree
  • Experience serving as a CRM lead, administrator, or “power user”
  • Experience with system implementation, optimization, or major upgrades
  • Familiarity with enrollment management systems such as Jenzabar, Banner, or similar platforms

Baptist

BAPTIST is a restaurants company based out of 19 Th. De Beckerstraat, Aarschot, Belgium.

Aarschot, Flemish Region, BEL
51 employees (1 in marketing)

Headcount Trend

Current headcount: ~51