Responsibilities

• Implementing and managing digital ad campaigns across paid media platforms from the idea stage through their execution and tracking.
• Communicating the value of an education at George Fox University to prospective students through strong copywriting and keyword research.
• Acting as a bridge between creative and digital ads, assisting in editing and repurposing creative content into various digital ad templates.
• Creating and maintaining comprehensive project documentation.
• Evaluating and reporting on results of paid campaigns using data from Google Analytics, ad platform reports, and admissions.
• Recommending and implementing changes and tests to optimize performance of paid digital marketing campaigns.
• Collaborating in designing and optimizing campaign creative including ads, profiles, messages, landing pages, and more.
• Communicating effectively and courteously with others, including employees, students, and the public, in a spirit of teamwork, respect and customer service.
• By actions, words, and lifestyle, be a Christian role model to students, whether through casual contact or in a formal supervisory role.
• Demonstrated experience working cross culturally with respect, appreciation and humility.

Requirements

• A Bachelor's degree (required).
• 1 or more years of experience in digital marketing and advertising.
• Deep experience writing and editing ad copy from start to finish and working collaboratively with content teams to maintain consistent brand messaging across platforms.
• An eye for visual design with proficiency in (or a strong desire and aptitude to quickly learn) Adobe Photoshop and Figma.
• Proficiency with Microsoft Excel for reporting, data visualization, and analysis.
• Proficiency with Google Ads, Facebook Business Manager, and Google Analytics.
• Understanding of website metrics and best practices.
• Excellent client-facing and internal communication skills.
• Advanced time management, organizational and analytical skills.
• Excellent written and verbal communication skills.

Benefits

• Faith-friendly: Our culture is unique for higher education.
• Unapologetically Christian: As a university, we have an enduring commitment to Christ, his kingdom and the truth of God's Word.
• Live out your calling: You are able to use your God-given talents and abilities while having a profound influence on students as they deepen their relationship with Jesus Christ.
• Equip students for kingdom work: You can be a part of helping students discover their callings, at which they will be able to glorify the kingdom of God just as they have seen you do.
• A strong Christian vision and mission-led organization with opportunities for your growth and contributions.
• Wonderful Christian peers and a vibrant student population.
• A beautiful and peaceful campus environment with areas to walk and coffee shops and restaurants close by.
• Free Fitness Center membership.
• Free parking.
• Rich employee benefit package.