Assistant Brand Manager, Integrated Brand Marketing

New York City, NY (On-site)

$115K/yr – $130K/yrMid Level4+ years expFull time

Posted 5 days ago

Job Summary

Own end-to-end brand marketing programs across digital, social, influencer, PR, and experiential channels, ensuring consistent messaging and alignment with business goals to drive brand growth.

  • Lead integrated campaigns across multiple channels
  • Collaborate with creative, performance marketing, and product teams

Job Description

Responsibilities

  • Develop and execute integrated brand marketing campaigns across digital, social, influencer, PR, and experiential channels.
  • Support brand storytelling and messaging, ensuring consistency across all customer touchpoints.
  • Work closely with creative, performance marketing, and product teams to align marketing initiatives with business goals.
  • Conduct market research and competitive analysis to identify trends and opportunities for brand growth.
  • Monitor campaign performance and brand health metrics, providing insights and recommendations for optimization.
  • Manage brand partnerships and collaborations, ensuring successful execution and strategic alignment.
  • Lead the planning and execution of seasonal marketing initiatives, product launches, and promotional campaigns.
  • Ensure brand guidelines and messaging are maintained across all marketing channels.

Requirements

  • Bachelor's degree in Marketing, Communications, or related field.
  • 4+ years of experience in brand marketing, preferably in luxury, retail, fashion, or e-commerce.
  • Strong understanding of digital marketing, social media, influencer strategy, and PR.
  • Experience working with creative teams, content development, and multi-channel marketing execution.
  • Analytical mindset with the ability to track marketing performance metrics and provide strategic insights.
  • Strong communication, project management, and cross-functional collaboration skills.
  • At this time, Blue Nile will not sponsor a new applicant for employment authorization for this position.
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Signet Jewelers

Signet Jewelers is the world’s largest retailer of diamond jewelry. Signet is a publicly-traded company and operates the name brands of Kay Jewelers, Zales, Jared, Banter by Piercing Pagoda, Diamonds Direct, Blue Nile, JamesAllen.com, Rocksbox, Peoples Jewellers, H.Samuel and Ernest Jones. We’re united by a shared purpose: Inspiring Love. It’s a belief that the more love there is in the world, the better the world becomes — for our customers, our teams, and our communities. Our customers trust us to help them celebrate life’s most meaningful and personal moments; and we do not take that responsibility lightly. As a Purpose-driven and sustainability-focused Company, Signet is Great Place to Work-CertifiedTM and named among one of the World's Most Ethical Companies 2025 by Ethisphere.

Founded in 1910
Akron, Ohio, USA
7.3K employees (1,441 in marketing)

Salaries

Posted range

$115K/yr – $130K/yr

Taken straight from the job posting.

The middle of this range ($123K) is 25% above the median base salary for Brand Manager roles in the United States ($98K).

Brand Manager median pay in the United States

$100K/yr

Most pay falls between $83K and $115K. Based on 163 salaries.

See all Signet Jewelers salaries
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Assistant Brand Manager, Integrated Brand Marketing

Signet Jewelers · New York City, NY · On-site