Lifecycle & Retention Lead
Sequencing
USA (Remote)
In-houseFull-timeSenior level7+ years exp.
3 days ago
Assistant Athletic Director of Marketing and Fan Engagement
Storrs, CT (On-site)
Salary Not AvailableSenior Level4+ years expFull time
Posted 4 months ago
Job Summary
Own and coordinate UConn Athletics marketing across fan engagement, revenue generation, and game-day experience, leading a team, cross-department collaboration, and partner relationships to maximize attendance and brand impact.
- Growth & fan engagement: Develop campaigns and digital programs to grow followers and drive ticket sales.
- Content & communications: Lead on-brand content across email, web, digital ads, press materials, and sponsorship deliverables with Learfield collaboration.
- Operations & strategy: Oversee game production, marketing plans, data-driven optimization, and cross-functional meetings to enhance fan experience and turnout.
Job Description
Own and coordinate UConn Athletics marketing across fan engagement, revenue generation, and game-day experience, leading a team, cross-department collaboration, and partner relationships to maximize attendance and brand impact.
- Growth & fan engagement: Develop campaigns and digital programs to grow followers and drive ticket sales.
- Content & communications: Lead on-brand content across email, web, digital ads, press materials, and sponsorship deliverables with Learfield collaboration.
- Operations & strategy: Oversee game production, marketing plans, data-driven optimization, and cross-functional meetings to enhance fan experience and turnout.
University of Connecticut
The University of Connecticut (UConn), a Wall Street Journal top 10 public university, is home to more than 32,000 students, 1,500 faculty, 255,000 proud alumni, and a handsome husky named Jonathan.The University has fourteen schools and colleges: Agriculture and Natural Resources, Business, Dental Medicine, Education, Engineering, Fine Arts, Law, Liberal Arts and Sciences, Medicine, Nursing, Pharmacy, and Social Work. Students can choose from eight undergraduate bachelor's degrees with 102 possible majors, as well as seventeen graduate/doctoral degrees and five professional degree programs (MD, JD, etc.).UConn's main campus in Storrs is admitting the highest-achieving freshmen in University history. Student diversity continues to increase, as does the number of honors students, valedictorians and salutatorians who consistently make UConn their top choice. It's a great time to be a Husky!
Marketing Team
Marketing Team Size
455 (3% of company)
Funding
Last Raise
$10M
Grant, 1 years ago
Funding History
- Oct 2024Grant • $10M
- Mar 2024Grant
- Jun 2023Grant • $4.5M
Traffic Signals
Monthly Visitors
3.8M
Monthly Google Ads Budget
$236.3K
Traffic Source Mix
Search
39.3%
Direct
53.6%
Referral
5.4%
Social
0.8%
Paid
0.8%
Headcount Trend
Current headcount: ~13.5K
News about University of Connecticut
Links
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Assistant Athletic Director of Marketing and Fan Engagement
University of Connecticut · Storrs, CT · On-site
