Responsibilities

• Governance:
• Manage Digital Leads Program reporting, lead tracking and operations
• Own timely and accurate delivery of recurring reporting, ad hoc analysis and program results
• Document and monitor prospect personas and trends to identify insights and inform targeting
• Technical skills:
• Work with Product and Engineering teams on lead workflow (Salesforce)
• Collaborate with Digital Marketing team to build lead scoring and nurture (Pardot)
• Map and refine customer journeys by buyer persona and product category
• Team and Collaboration:
• Drive process efficiencies and leverage GS AI tools to maximize resources

Requirements

• Bachelor’s Degree plus 3+ years professional experience with demonstrated knowledge of sales and marketing
• Experience in sales enablement with revenue-facing roles
• Experience with lead nurture strategies, including scoring that generates qualified leads
• Experience with email marketing automation technologies e.g. Marketo, Pardot a plus
• Working knowledge of Salesforce and mechanics of lead management
• Ability to analyze quantitative metrics and present results of marketing efforts to executives
• Judgment and diplomacy when dealing with executives and business partners
• Strong interpersonal skills and a desire to work in a team-oriented environment
• Ability to work in a fast-paced environment and think clearly under pressure
• Strong verbal and written communication skills

Preferred

• Experience with email marketing automation technologies e.g. Marketo, Pardot a plus
• Financial services industry knowledge a plus

Benefits

• Healthcare & Medical Insurance We offer a wide range of health and welfare programs that vary depending on office location. These generally include medical, dental, short-term disability, long-term disability, life, accidental death, labor accident and business travel accident insurance.
• Holiday & Vacation Policies We offer competitive vacation policies based on employee level and office location. We promote time off from work to recharge by providing generous vacation entitlements and a minimum of three weeks expected vacation usage each year.
• Financial Wellness & Retirement We assist employees in saving and planning for retirement, offer financial support for higher education, and provide a number of benefits to help employees prepare for the unexpected. We offer live financial education and content on a variety of topics to address the spectrum of employees’ priorities.
• Health Services We offer a medical advocacy service for employees and family members facing critical health situations, and counseling and referral services through the Employee Assistance Program (EAP). We provide Global Medical, Security and Travel Assistance and a Workplace Ergonomics Program. We also offer state-of-the-art on-site health centers in certain offices.
• Fitness To encourage employees to live a healthy and active lifestyle, some of our offices feature on-site fitness centers. For eligible employees we typically reimburse fees paid for a fitness club membership or activity (up to a pre-approved amount).
• Child Care & Family Care We offer on-site child care centers that provide full-time and emergency back-up care, as well as mother and baby rooms and homework rooms. In every office, we provide advice and counseling services, expectant parent resources and transitional programs for parents returning from parental leave. Adoption, surrogacy, egg donation and egg retrieval stipends are also available.
• Benefits at Goldman Sachs Read more about the full suite of class-leading benefits our firm has to offer.