Art Director, Viral Marketing

Responsibilities

• Partner directly with a Copywriter to develop and pitch concepts for various viral marketing verticals.
• Translate creative concepts into compelling visual identities, design systems, and executions.
• Oversee and maintain high standards across production elements including lighting, casting, wardrobe, and sets.
• Pitch ideas and present visual concepts clearly and persuasively to Creative Directors and senior leadership.
• Create visual explorations that help teams understand, evaluate, and communicate creative ideas before production.
• Ensure all visual outputs meet the strict production and editing standards of the brand.
• Partner with Production and Post Production teams to translate design systems effectively into finished executions.
• Work with external designers, illustrators, animators, agencies, and vendors when specialized creative capabilities are needed.
• Direct the use of emerging creative technologies including generative AI tools to create rapid comps, establish visual direction, and streamline workflows.

Requirements

• Professional experience as an Art Director within entertainment, digital media, advertising, or fast moving creative environments.
• A portfolio demonstrating strong conceptual thinking, visual judgment, and art direction across various mediums.
• Expert level proficiency in Adobe Creative Suite including Photoshop, Illustrator, and Premiere.
• Strong proficiency in generative AI tools (such as Gemini and Midjourney), with advanced prompt engineering skills to effectively direct and refine visual outputs.
• Strong attention to detail, balancing speed with high quality and craftsmanship across production elements like set design, lighting, and casting.
• A deep understanding of the visual language and hierarchy of social media and YouTube.
• Experience collaborating closely with writers, Creative Directors, producers, and multidisciplinary teams.
• Strong presentation and pitching skills with the ability to explain the reasoning behind creative decisions.

Benefits

• Competitive Salary
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days