Responsibilities

• Utilizes specialized knowledge to execute tasks, lead smaller projects or oversee specific components of larger initiatives. Addresses non-routine problems and contributes to process improvements by applying technical or professional expertise. Decision-making is informed by established practices and past experience, ensuring effective and informed outcomes.
• May oversee the daily activities of team members within a specific area, to ensure task completion, and coordinating with other supervisors as necessary.
• Develops the visual conceptualization and creative development of integrated marketing, advertising, digital, social, experiential, and brand initiatives across multiple platforms and media channels. Develops visual storytelling approaches, campaign concepts, and creative frameworks that align with brand strategy, audience insights, and business objectives while ensuring cohesive and impactful visual experiences. Collaborates with copywriting, design, production, strategy, technology, and client teams to guide the execution of high-quality creative solutions that strengthen brand expression, audience engagement, and overall campaign effectiveness.