Area Leader of Marketing - Lexington at Raising Cane's Chicken Fingers | Lexington, KY

Area Leader of Marketing - Lexington

Lexington, KY (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive market-level marketing for Raising Cane's in a multi-unit area, owning community engagement, brand stewardship, and program execution.

Own market and restaurant-level marketing plans, including new openings and local activations.
Must-have: 3+ years in field marketing within multi-unit restaurants or retail.
Standout: Deep travel flexibility (up to 80%) and ability to live in the assigned area to stay close to communities.

Job Description

Responsibilities

Acts as the market expert, staying informed about market demographics, traffic drivers, competition, and other market dynamics impacting sales, and applies this knowledge to restaurant and market-level marketing plans
Serves as a brand ambassador within the market by being primary contact for community partners and building strong relationships within the community
Spends the majority of time in the market and the restaurants, connecting with the community, building relationships with community partners, promoting Raising Cane’s, and supporting restaurants in the designated area
Leads on- and off-site market-level activities that support the brand and local community
Oversees the planning and execution of active community involvement, including outreach to the local community and managing requests submitted through the community request system
Creates and executes market and restaurant-level marketing plans annually, with quarterly re-evaluations
Leads New Restaurant Opening (NRO) marketing planning and execution, including developing marketing plans, pre-canvassing activities, on-site support of pre-opening and opening days activities, and post-opening marketing support
Manages all aspects of the sponsorship process, including planning, negotiation, and partnership management, ensuring adherence to the approved sponsorship process and maximizing sponsorship benefits
Directly supports restaurants within the area with all marketing-related activities and questions
Enforces Raising Cane’s brand standards and marketing philosophies within the restaurant and market
Supports activations and activities planned at the support office level as needed
Prepares weekly, monthly, and quarterly business reports detailing the impact of marketing activities
Provides feedback to the RSO on campaigns, programs, and tools

Requirements

3+ years of marketing experience
Field marketing experience in a multi-unit restaurant or retail environment
Knowledge and experience in planning and negotiating sponsorships, including establishing new relationships, negotiating contracts, managing relationships, implementing assets, and assessing impact
Detail-oriented, organized, and able to manage multiple priorities that may be constantly changing
Self-driven, flexible, and highly energetic with strong written and verbal communication skills
Able to work effectively and efficiently both independently and collaboratively
Microsoft proficient: Excel, PowerPoint and Word
Able to travel up to 80% within the designated area and required to live within the assigned area
Able to work nonstandard hours, including nights and weekends, to support events and activities that support that promote the brand and restaurants within the market
Bachelor’s degree (Marketing & Communications degree preferred) or relevant experience in a field marketing role

Raising Cane's Chicken Fingers

4.1 Glassdoor

Founded by Todd Graves in 1996 in Baton Rouge, La., RAISING CANE'S CHICKEN FINGERS has over 800 restaurants in 41 states, with many new restaurants under construction. The company has ONE LOVE®—craveable chicken finger meals—and is continually recognized for its unique business model and customer satisfaction. RAISING CANE'S® vision is to grow restaurants, serving our Customers, all over the world and be the brand for craveable chicken finger meals, a great Crew, cool Culture, and Active Community Involvement.

Founded in 1996

Plano, Texas, USA

20K employees (353 in marketing)

www.RaisingCanes.com

82% recommend to a friend

92% CEO approval