Area Brand Manager LUX - West Coast

Responsibilities

• The Area Brand Manager will be the primary point of contact for all Ralph Lauren family of businesses within the assigned set of stores on the West Coast. They will be focus on developing relationships with key wholesale partners to execute company strategies. The Area Brand Manager will be responsible for all FOB coverage in multiple stores within a geographic area.  *Please note this is a Remote Position based in Los Angeles, CA*
• Business Acumen/Communication - Have an understanding of the state of the business including annual volume, best sellers, and in-season trends for your business.
• Send bi-weekly business recaps covering sales trends, selling through key programs, class selling, AUR and margin improvement.
• Share key learnings and opportunities internally with account partners and leadership.
• Review business with Store Management, RL Sales and planning teams and Retail Development leadership team to identify immediate and ongoing opportunities with every visit.
• Build & maintain strong account partnerships & relationships and collaborate continually.
• Execute strategies outlined by the leadership team to drive sales growth and profitability.
• In-Store Presentation - Walk all areas of business weekly; make productive assessments and take action where needed in a timely manner.
• Execute strong, well-balanced merchandise statements consistent with Ralph Lauren strategies & guidelines.
• Execute floor moves based on seasonal directives, modifying as required based on business trends.

Requirements

• Able to articulate your vision to inspire others, from customers to colleagues
• Able to develop influential and collaborative relationships across teams and functions, both internally and externally
• Strong business acumen; numbers driven
• Motivated, independent self-starter with a professional attitude.
• Basic computer knowledge and photography skills.
• Ability to lift 50 pounds