Responsibilities

• Run and optimize paid acquisition across Meta, Google, Reddit, TikTok, and emerging channels
• Identify which Supercarb product benefits and value propositions resonate most strongly with consumers
• Discover the audiences, communities, and customer segments where our products have the strongest product-market fit
• Work closely with design and creative teams to develop ads, landing-page concepts, messaging, and content that convert
• Build a disciplined testing engine across creative, copy, audiences, offers, landing pages, and channels
• Track and improve key growth metrics including CAC, CPC, CTR, CVR, ROAS, AOV, LTV, and retention
• Diagnose where the customer funnel is breaking and develop experiments to improve conversion
• Help turn early sales into a repeatable and scalable customer acquisition engine
• Manage our consumer-facing social channels and develop strategies to increase engagement, community, and organic growth
• Translate customer and campaign insights back into product positioning, creative strategy, and future launches

Requirements

• Strong hands-on experience managing performance marketing campaigns for apparel, activewear, outdoor, consumer, or DTC brands.
• Prior experience helping scale an early-stage DTC brand, ideally from early traction to $1M+ in annual revenue.
• Deep understanding of performance marketing economics and metrics, including CAC, LTV, ROAS, CTR, CPC, conversion rate, and attribution
• Strong creative instincts and an ability to understand why certain messaging, visuals, hooks, and formats outperform others
• Experience building and optimizing full-funnel customer acquisition strategies
• Comfortable operating in an early-stage environment where you will both develop the strategy and execute it

Preferred

• Experience scaling an apparel, climbing, outdoor, activewear, or technical performance brand
• Experience with Kickstarter or taking a successfully crowdfunded product into broader DTC growth
• Experience building communities through Instagram, TikTok, Reddit, creators, ambassadors, and organic social
• Genuine interest in apparel, performance materials, sustainability, climbing, or outdoor culture