Responsibilities

• Partner with Business and Engineering to define data collection, reporting requirements, metrics, and aggregates for analysis, ETLs, reporting, experimentation and machine learning.
• Investigate large-scale data to uncover trends and identify key insights that will propel marketing strategies.
• Determine marketing's incremental effect on our App Store business, primarily through paid channels. Build datasets and automated dashboards to monitor channel and campaign performance.
• Help design marketing campaign touchpoint along customer journey and optimize engagement.
• Develop effective attribution logic that serve as benchmarks for optimization.
• Provide ad-hoc analysis and support for tentpole campaigns.
• Establish propensity models to refine campaign audience selection.
• Explore applying cutting-edge generative AI technologies to drive increased business value.
• Collaborate with Business, Marketing, Finance, and Executive teams to generate regular presentations for C-level executives.
• Partner with other Apple organizations on data gathering, data governance, evangelizing key performance indicators and democratizing data.