Responsibilities

• Develop and execute strategic marketing plans to strengthen relationships and drive the business growth for key accounts and partners in payment/acquiring business.
• Collaborate with BD, product development, and other departments to align marketing strategies with business objectives, and drive the co-planning with key account executives of payment, marketing and finance.
• Manage the end to end joint marketing planning, initiatives, campaigns, and co-branded activities with partners, not limited to co-branding, social activities, events and CXO activities and other integrated marketing campaigns and drive the results optimization.
• Conduct market analysis and research to understand industry trends, customer needs, and competitive landscape.
• Monitor, measure, and report on the effectiveness of marketing activities and partnerships.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 8 years of experience in marketing, with a focus on key account management and strategic partnerships.
• Strong understanding of B2B marketing strategies and account-based marketing, solid experience of end to end marketing planning and execution for social, event, targeted account activities etc. Knowledge in payment industry and Global merchant selling to Asia is a plus.
• Ability to analyze data and market trends to make informed decisions.
• Excellent communication, negotiation, and presentation skills.
• Growth Marketing experience.