Responsibilities

• Targeted Campaign Architect: Design, build, and execute end-to-end multi-channel campaigns—with a heavy emphasis on account-based marketing (ABM) and offline experiential marketing—to drive enterprise pipeline.
• High-Touch Strategic Touch-points : Own the end-to-end planning and execution of localized customer workshops, partner roadshows, roundtables, and industry ecosystem activations aimed at accelerating deal cycles.
• Ecosystem GTM Execution: Partner with our payments ecosystem—including Independent Software Vendors (ISVs), Independent Sales Organizations (ISOs), core networks, and platforms—to co-market and execute joint marketing programs that expand our US footprint.
• Cross-Functional Sales Alignment: Partner closely with Sales and Business Development leadership to identify high-priority regional markets and enterprise merchant verticals, deploying hyper-targeted marketing programs that unlock processing volume.
• Data-Driven Optimization: Rigorously track and analyze program performance, lead attribution, and pipeline velocity. Use tools like Excel, SQL, and CRM systems to measure marketing ROI and optimize future campaign investments

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 3–7 years of experience in growth marketing, demand generation, or strategic operations (experience within payments, acquiring, or fintech is a strong plus, but not a requirement
• Proven experience planning and executing multi-channel B2B campaigns, localized market activations, or partner-facing programs
• Experience building programs from "0 to 1" at a high-growth startup or in a strategic business operations role preferred
• Strong track record of managing complex project timelines, external vendors, agency relationships, and budgets
• High proficiency in data analysis using Excel (SQL knowledge is a strong plus)
• Experience working with CRM platforms like Salesforce for lead capture, campaign attribution, and pipeline tracking
• Familiarity with the payments ecosystem, merchant acquiring, or integrated payments is a plus

Benefits

• Additional benefits for this role may include: company bonus, 401(k) plan; medical, dental, and vision benefits etc.