Responsibilities

• Develop deep expertise in assigned channels and serve as the annuity product expert for Marketing by providing insights, guidance, and expertise that inform campaign strategies, positioning, and communications to ensure materials align with business needs.
• Drive go-to-market strategy and execution of product launches and omnichannel marketing campaigns—including email, social, and web—to build awareness and adoption of annuity products.
• Collaborate with cross-functional Marketing partners—including Creative Services, Marketing Operations, Digital Execution, and Campaign Management—to ensure campaigns, messaging, and initiatives align with business priorities.
• Partner with internal stakeholders to execute campaigns and promotional opportunities and identify ways to educate internal teams and support their marketing efforts.
• Represent Marketing in strategic cross-functional meetings such as PMO by receiving updates on product or timing changes, advising on marketing impacts, and communicating key information back to the Marketing team for alignment.
• Ensure annuity product materials are timely, compliant, and effectively distributed across relevant channels.
• Monitor industry trends, competitor activity, and field feedback to translate insights into actionable marketing strategies and product positioning that maintain a competitive advantage.
• Examine performance of campaigns and initiatives, using data and feedback to refine strategies and optimize impact.
• Proactively communicate with all internal and external stakeholders and teammates to ensure alignment, clarity, and transparency throughout projects and initiatives.
• Inform dynamic digital tools and sales collateral that help financial professionals and clients understand complex retirement income strategies.
• May perform additional duties assigned.