Responsibilities

• Collaborate with the Health Media team to design measurement plans that align with client goals and objectives, while mentoring junior team members.
• Conduct analyses, interpret results, and synthesize actionable recommendations.
• Work closely with Health Media teams to assess campaign measurement and data requirements (e.g., third-party measurement, site tagging).
• Deliver reports to evaluate the effectiveness of digital media advertising programs, including search engine marketing, display, mobile, social, and video, incorporating strategic insights and optimization recommendations.
• Analyze site behavior using web analytics tools to identify areas for improvement.
• Contribute to test and learn programs and opportunities.
• Conduct primary and secondary research on best practices and market trends.
• Work with various stakeholders to elicit business requirements to clearly document the scope and objectives of the planned activity
• Conduct process analysis and business interviewing activities
• Perform research and impact analysis, root cause analysis, and as-Is process mapping related to assigned initiatives.

Requirements

• 2-4 years of experience in online media and campaign measurement or relevant business experience in an account services industry such as Management Consulting, Marketing, Advertising, Interactive Consulting, or Finance.
• Undergraduate degree with a focus in relevant fields (e.g., Marketing, Business, Finance, Statistics, or Economics).
• Strong customer service orientation with excellent interpersonal, organizational, communication, problem-solving, and decision-making skills.
• Ability to evaluate and quantify campaign results, developing clear action items and optimization recommendations.
• Proficient in data management using Excel, with the ability to translate findings into client-facing PowerPoint presentations.
• Understanding of online advertising planning, buying, and performance metrics.
• Proficient in extracting data from ad serving and measurement platforms (e.g., Campaign Manager, Meta, Adobe Analytics, GA4, SA360).
• Experience with third-party measurement solutions and reporting (e.g., brand lift, incremental sales lift).
• Commitment to ethics and values consistent with Havas Media’s high standards.
• High attention to detail and audit for data anomalies and trends