Responsibilities

• The Analyst is responsible for digital campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation. You’ll identify and implement optimizations based on data analysis/trends and provide updates to the rest of the team on campaign status (I.e. pacing, performance to KPIs, any issues you’re seeing, etc).
• - Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying as well as direct-to-publisher programs, both independently and in support of Senior Analysts
• - Developing and maintaining strong relationships with platform and publisher partners in the industry – responsible for following up with, setting up and leading platform/publisher meetings. Analyst will be the main point of contact for maintaining these relationships.
• - Handling daily campaign maintenance, including pacing and performance, as well as troubleshooting and optimization
• - Assisting in the development of client-facing campaign performance reports
• - Contributing to the assessment of media offerings available and the formulation of proposals for new opportunities
• - Managing Prisma campaign set up, platform insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
• - Trafficking campaign tags into platform environments
• - Running the campaign QA process to ensure accurate campaign implementation, pacing, and performance – Daily pacing check-ins will be largest responsibility to ensure campaigns are on track
• - Providing monthly auditing reports to agency partners and actualizing bill/pay systems when applicable

Requirements

• Digital media familiarity or experience in digital roles (internships included)
• Basic knowledge of how digital advertising works and can confidently define programmatic
• Basic knowledge of DSP platforms and active campaign optimization experience is a plus
• The ability to organize and manage detailed work
• Strong analytical thinking, problem solving and mathematical skills
• Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others
• Advanced MS Excel skills
• A four-year college degree
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Preferred

• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• par parental and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off