Analyst, Paid Social Media

Responsibilities

• Support day-to-day execution and optimization of paid social campaigns across leading platforms, ensuring alignment with client objectives and best practices
• Assist in developing and activating paid social strategies, including campaign setup, QA, pacing, and performance monitoring
• Analyze campaign performance data to identify trends, insights, and optimization opportunities across targeting, creative, bidding, and budgets
• Partner with the Paid Social Manager to help deliver strategic recommendations and ongoing channel expertise
• Contribute to campaign reporting by tracking key performance metrics and translating data into clear, actionable insights
• Support customer, media, brand, and market research efforts that uncover new opportunities and inform future strategies
• Facilitate knowledge-sharing of results, learnings, and insights with internal teams to drive continuous improvement
• Collaborate effectively with internal stakeholders across strategy, analytics, and account teams to support integrated media efforts
• Leverage emerging platform tools and AI-assisted capabilities (e.g., automated bidding, creative testing, and performance insights) where appropriate to enhance efficiency and optimization

Requirements

• 6+ months of hands-on experience supporting paid social campaign development, management, or optimization
• Familiarity with major paid social platforms such as Meta (Facebook/Instagram), TikTok, and similar ecosystems
• Digital media operations or agency experience preferred
• Strong analytical and quantitative skills, with the ability to interpret performance data and identify meaningful insights
• Experience working within native platform tools or third-party technologies (e.g., APIs, reporting or activation tools)
• Proactive, resourceful, and intellectually curious, with the ability to work independently and collaboratively
• Strong organizational, communication, and time-management skills
• Proficiency in Microsoft Office, with intermediate to advanced Excel skills (e.g., formulas, pivot tables, data manipulation)
• Bachelor’s degree preferred

Benefits

• Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
• The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements