Analyst, Omnichannel Media & Consumer Insights

Responsibilities

• Media & Performance Analytics
• Support full-funnel media reporting and analytics across awareness, consideration, conversion, and retention channels
• Analyze paid media performance across digital platforms including Meta, Google, TikTok, YouTube, affiliate, display, and emerging channels
• Develop reporting frameworks that connect media investment to business outcomes including traffic, conversion, revenue, CAC, ROAS, and customer quality
• Track and analyze media effectiveness by audience, creative, product category, and campaign
• Partner with agency teams to monitor pacing, performance trends, and optimization opportunities
• Build recurring dashboards and executive summaries for leadership teams
• Consumer & CRM Analytics
• Support CRM analytics and customer segmentation initiatives in partnership with the CRM lead
• Analyze customer lifecycle behavior including acquisition, retention, repeat purchase, churn, and loyalty trends

Requirements

• 2–5 years of experience in marketing analytics, performance marketing, CRM analytics, business intelligence, or consumer insights
• Strong analytical and quantitative skills with ability to synthesize complex data into clear recommendations
• Experience working with media analytics, attribution, customer data, and reporting platforms
• Familiarity with KPIs including CAC, LTV, ROAS, conversion rate, retention, AOV, and customer cohorts
• Advanced Excel and strong proficiency in reporting and visualization tools such as Tableau, Looker, Power BI, or similar
• Experience with GA4 and digital media platforms preferred
• Highly organized with strong attention to detail and ability to manage multiple workstreams
• Naturally curious about consumer behavior, culture, retail, and luxury/fashion trends
• Strong communication skills with the ability to present insights clearly to both analytical and non-analytical partners

Benefits

• Marc Jacobs uses the published salary range as a guideline to provide our employees with market competitive pay while allowing for flexibility to recognize and reward all levels of expertise, performance, and tenure.
• Marc Jacobs in partnership with LVMH, offers a comprehensive and generous employee benefits package featuring medical, dental, vision insurance, short and long-term disability coverage, employee discounts, a 401k plan with employer match and automatic employee contributions.