Director, Analytics Standards & Impact Measurement
Novartis ACC
USA (Remote)
$195K/yr - $361K/yrIn-houseFull-timeDirector/executive10+ years exp.
13 hrs ago
Analyst, Marketing Analytics
USA
Salary Not AvailableMid Level2+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive analytics and performance management across marketing channels (Search, Social, Programmatic, CTV, CRM) to optimize ROI and inform budget decisions.
- Must-have: 2-4+ years in marketing analytics with MMM/MTA experience.
- Standout: Strong cross-functional collaboration with media agencies and data teams.
Job Description
Responsibilities
- Own end-to-end analysis of marketing performance across channels (Search, Social, Programmatic, CTV, Marketplaces, CRM)
- Develop and maintain reporting frameworks and dashboards to track KPIs including prospects, conversion, CAC, ROI, and contribution to sales
- In partnership with our media agency, deliver weekly, monthly, and campaign-level performance insights with recommendations for optimization
- Identify opportunities to improve channel mix, targeting, and budget allocation
- Partner with media agency to evaluate geographic performance and scaling opportunities
- Customer & Lifecycle Analytics
- Analyze customer behavior across the funnel from acquisition through repeat purchase
- In partnership with the Director, CRM and Lifecycle Marketing, develop segmentation frameworks (e.g., first-time buyers, financing segments) for activation across email and paid media channels
- Identify drivers of prospect growth and conversion
- Provide some support for personalization and CRM strategies with data-driven insights
- Partner with data teams to enhance customer data models and audience strategies
- Measurement, Attribution & Agency Partnership (MMM / MTA)
- Serve as internal lead supporting MMM and MTA with agency partners
- Translate business questions into analytical frameworks
- Interpret outputs to inform budget allocation and channel contribution
- Support incrementality testing and experiment design
- Ensure insights are operationalized into marketing decisions
- Reporting, Insights & Executive Storytelling
- Translate data into clear business narratives and recommendations
- Develop executive-ready reporting on performance vs targets
- Highlight key drivers of growth and optimization opportunities
- Support budget planning and forecasting with data insights
- Data Infrastructure & Tools
- Partner with Hertz Data and MarTech teams to ensure reliable data pipelines
- Standardize KPIs and measurement frameworks
- Drive adoption of analytics tools and reporting automation
Requirements
- 2-4+ years in marketing or growth analytics
- Experience with paid media and digital marketing analytics
- Experience with MMM, MTA, or incrementality testing
- Experience working with media or analytics agencies
- Experience in eCommerce, automotive, or consumer businesses preferred
- Advanced SQL and Excel
- Experience with Tableau, Looker, or similar tools
- Familiarity with marketing platforms (Google Ads, Meta)
- Understanding of attribution, experimentation, and forecasting
- Strong analytical and problem-solving skills
- Ability to connect data to business outcomes
- Strong communication and stakeholder influence
- Detail-oriented with a bias for action
- Collaborative cross-functional mindset
Preferred
- Experience in eCommerce, automotive, or consumer businesses preferred
Benefits
- Up to 40% off the base rate of any standard Hertz Rental
- Paid Time Off
- Medical, Dental & Vision plan options
- Retirement programs, including 401(k) employer matching
- Paid Parental Leave & Adoption Assistance
- Employee Assistance Program for employees & family
- Educational Reimbursement & Discounts
- Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
- Perks & Discounts –Theme Park Tickets, Gym Discounts & more
Hertz
Hertz is one of the world’s largest mobility companies, and through its indirect subsidiary, The Hertz Corporation, operates the Hertz, Dollar, and Thrifty vehicle rental brands throughout North America, Europe, the Caribbean, Latin America, Africa, the Middle East, Asia, Australia, and New Zealand. Hertz pioneered the car rental industry, and the Hertz brand is one of the most recognized brands globally. For more than a century, Hertz has offered innovative, differentiated products in an effort to make every rental experience seamless and special. Customers choose Hertz for its wide selection of top-rated vehicles, for its free Hertz Gold Plus Rewards® loyalty program, and because of Hertz’s thousands of convenient locations. Hertz also operates the Firefly car rental brand and Hertz 24/7 car sharing business in international markets and additionally rents vehicles to rideshare drivers through dedicated partnerships with Uber, Lyft, and others. Hertz also sells vehicles to consumers at Hertz Car Sales locations throughout the United States.
