Responsibilities

• Analyze Salesforce Marketing Cloud campaign results and assist in the creation and distribution of performance reports, summarizing key insights and offering recommendations
• Deriving insights from campaign analyses, data mining, web analytics, and test and learn initiatives.
• Test and Optimize customer acquisition, retention, personalization and promotional strategies.
• Utilize tools to improve execution and output strategic campaigns.
• Take initiative to improve, test, and enhance the performance.
• Partner with cross functional teams (i.e. Marketing, Finance, IT, Digital, Creative Services, and Customer Experience) to align integration of objectives, and ensure marketing strategies and promotions are optimized.
• Support the tagging of all marketing URLs using Google Analytics for tracking; utilize URL shortening utilities for promotion within digital communications (tinyurl, bit.ly, captix, etc.)
• Support digital acquisition and data capture strategies, as well as audience list and database management and integrations
• Work collaboratively to understand business and customer needs and advise on industry best practices and standards related to email marketing
• Measure and improve performance characteristics such as open rate, click-through rates and content engagement using A/B testing and various other methods
• Contribute to the ongoing development and maintenance of the Salesforce Marketing Cloud platform
• Job is NOT directly responsible for managing other employees (e.g., hiring/termination and/or pay decisions, performance management), however, will be responsible for directing technical resources.

Requirements

• Bachelor’s degree required, preferably in analytics, marketing, or related field
• 2 – 4 yrs experience with Enterprise level experience with Salesforce.com and Salesforce Marketing Cloud preferred
• Ability to think critically, identify solutions and deliver recommendations based on data and analysis
• Proven ability to organize multitude of tasks, projects and information simultaneously
• Must have excellent communication and organizational skills and work well under pressure in a fast-paced environment with minimum supervision
• Must be able to work independently and also be team-oriented, reliable and dependable
• Strong initiative, creative thinking, attention to detail and work ethic

Preferred

• Bachelor’s degree preferably in analytics, marketing, or related field

Benefits

• Medical, dental, and vision insurance
• Employer-paid life insurance and disability coverage
• Paid time off (vacation, sick leave, personal days)
• Paid holidays
• Parental leave / family leave
• Professional development / training reimbursement
• Employee assistance program (EAP)
• Commuter benefits / transit subsidies (if available)
• Other fringe benefits (e.g. wellness credits)