Analyst, Customer Relationship Marketing - West Elm

New York City, NY (Hybrid)

$70K/yr – $83K/yrMid Level1+ years expFull time

Posted 7 weeks ago

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Job Summary

Own email operations and measurement to drive incremental impact across email and print programs with data-driven messaging.

  • Lifecycle Analytics: Measure incrementality and optimize campaigns using customer data to improve ROI.
  • Operations & Testing: Validate all campaign links pre-launch and manage forecast, accruals, and testing plans.
  • Reporting & Collaboration: Prepare seasonal recaps and align with brand partners, finance, and customer analytics teams.

Job Description

Responsibilities

  • Responsible for weekly and ad-hoc email reporting, including customer engagement metrics, trends, test results, and campaign performance
  • Partner cross-functionally to test all email campaign links for accuracy prior to launch
  • Prepare seasonal/monthly email and print performance recaps and present to brand partners & leadership.
  • Assist in managing monthly financial forecast and accruals
  • Execute catalog circulation and test plans, using data to identify, target, and deliver relevant messaging to key customer segments
  • Partner with Customer Analytics to measure incrementality of all email + print programs, continually improving the efficiency of our investment
  • Proactively work with team members, email deployment team, brand, finance, customer analytics, and external vendors
  • Analyze competitive marketplace and follow Marketing trends

Requirements

  • BA/BS Degree in Marketing, Business, or related field
  • 1+ year of experience in Digital , Email or E-Commerce Marketing
  • Enthusiastic and self-motivated with a strong interest in Email
  • Ability to lead projects proactively
  • Analytical problem-solver with insatiable curiosity
  • The ability to see trends and to extract actionable insights from data to drive results
  • Strong organization and interpersonal skills; excellent written and oral communication skills
  • The ability to work in a fast-paced environment with the ability to prioritize, work on multiple projects, and be flexible
  • Meticulous attention to detail
  • Ability to build effective relationships within the team and with cross functional partners & vendors

Preferred

  • Experience with a web analytics system is a plus
  • Intermediate to advanced Excel skills (v-lookups, pivot tables)

Benefits

  • - A generous discount on all WSI brands
  • - A 401(k) plan and other investment opportunities
  • - Paid vacations, holidays, and time off to volunteer
  • - Health benefits, dental and vision insurance, including same-sex domestic partner benefits
  • - Tax-free commuter benefits
  • - A wellness program that supports your physical, financial and emotional health
  • - In-person and online learning opportunities through WSI University
  • - Cross-brand and cross-function career opportunities
  • - Resources for self-development
  • - Advisor (Mentor) program
  • - Career development workshops, learning programs, and speaker series
West Elm logo

West Elm

At west elm, we make it simple to express your personal style at home with unique, affordable, authentic, responsible products.We're always hunting for treasure. We love finding smart, imaginative people who feel a connection to us, our customers and our stories. We're tirelessly seeking out new ways to inspire our customers, whether it's creating in-store installations, sharing styling tips, hosting ETSY events, developing collaborations with artists or discovering hand-crafted treasures from far-flung places. We bring our product to life in our customers' homes and we work hard to make their self expression easy.We look for: — Entrepreneurial spirit — Innovation — Creativity — Collaboration — Ability to appreciate, inspire and be inspired by others — A connection to the neighborhood and its local treasures — A passion for helping people express their style and tell their story at home — A love of connecting to customers through selling and service — A willingness to dig in and contribute — Excitement about the opportunity to make great things happen for the customer and for our brand

Founded in 2002
1.8K employees (792 in marketing)

Traffic Signals

Monthly Visitors
81.8K
Traffic Source Mix
Search
36.9%
Direct
52.7%
Referral
8.5%
Social
1.5%
Paid
0.3%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size
209 (12% of company)
Median Career Experience
12 years
Median Tenure
4.5 years

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