Responsibilities

• Monitor and analyze macro market trends, competitive shifts, and industry benchmarks to identify emerging brand opportunities and risks.
• Maintain a close understanding of changing consumer trends, demand in luxury fashion.
• Support the design and execution of primary research initiatives (surveys, focus groups, customer interviews) and synthesize secondary research.
• Analyze and synthesize actionable insights from large sets of qualitative and quantitative data.
• Provide strategic recommendations based on insights to optimize brand, marketing & creative initiatives.
• Work closely with brand strategy team members and collaborate with cross-functional teams including marketing, merchandising, digital, stores, and creative to support brand initiatives and campaigns.
• Communicate effectively across teams to ensure seamless execution of brand projects and initiatives.
• Support the execution of brand vision, purpose, and positioning for Saks Fifth Avenue, Neiman Marcus, and Bergdorf Goodman, ensuring consistency across all marketing and customer-facing channels.
• Collaborate with cross functional partners to refine brand expression and ensure alignment with the brands’ unique identities, values, and market opportunities.
• Ensure that brand positioning is consistently reflected across all internal and external communications, campaigns, and touchpoints through regular audits of touchpoints.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 2-3+ years of experience in brand strategy, business analytics, marketing, or a related field, preferably within a consumer business.
• Experience designing and executing consumer and market research, and analyzing large sets of quantitative and qualitative data to identify actionable insights.
• Ability to drive analyses that diagnoses drivers of business performance across various dimensions: customer segment, product, selling channel, media channel, etc.
• Ability to concisely explain insights coming from complex data analyses through effective verbal/written communication and compelling data visualizations
• Proven ability to manage multiple projects simultaneously and work autonomously with minimal supervision
• Strong collaboration and communication skills, with the ability to work effectively across teams and channels, including digital, stores, marketing and creative.
• Passion for luxury retail and an understanding of Saks, Neiman Marcus, and Bergdorf Goodman’s customer base and market positioning.
• Exceptional standards for quality and strong attention to detail
• Extensive knowledge of Excel is required

Preferred

• Experience in crafting insight-driven creative briefs
• Experience with Snowflake or equivalent is required
• Experience with Tableau

Benefits

• Benefits: We offer the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan, basic life insurance, supplemental life insurance, disability insurance, and a variety of additional voluntary benefits (such as critical illness, hospital and accident insurance).